2D Concept & Marketing Artist (Digital Gaming)

Mattel

El Segundo, CA

Full Time

Senior

79k-116k

7 days ago

Job Description

About the Role

Mattel is seeking a versatile 2D Concept & Marketing Artist who brings a creative flair to both in-game visual concepts and marketing/UA asset production. This hybrid role focuses on crafting compelling 2D characters, props, environments, and key-art visuals, as well as producing polished ad assets for user acquisition campaigns and store presence. The position involves collaborating with product, UA, and creative teams within a company that values innovation, inclusivity, and high-quality creative work, all while contributing to a globally recognized toy and entertainment brand.

Key Responsibilities

Develop and iterate 2D art assets including characters, props, environments, and UI concepts aligned with creative briefs.
Produce thumbnails, mood boards, and polished key-art for external developers and pitch decks, ensuring brand consistency.
Design impactful marketing creatives such as app-store banners, splash screens, social-media ads, and UA campaign visuals.
Collaborate with UA managers to create A/B test-ready creatives optimized for conversion.
Work with analytics and production teams to iterate designs based on performance data.
Adapt UA art compositions and formats for multiple platforms.
Participate in brainstorming, sprint planning, and pipeline reviews, and maintain deadlines for asset delivery.

Requirements

BA/BS in Illustration, Graphic Design, Fine Arts, or equivalent.
5+ years of experience as a 2D Concept Artist, ideally in game or art pipeline environments.
2+ years designing UA or promotional game assets such as banners and icons.
Exceptional digital painting skills, strong composition, and visual storytelling ability.
Proficiency in industry-standard art software (e.g., Photoshop, Illustrator, Figma, Maya, Unity).
Strong communication skills within cross-disciplinary teams.
Ability to incorporate feedback proactively and provide timely updates.
Basic understanding of analytics for UA creative insights.
Excellent organizational and time management skills, capable of managing high volumes of assets.

Nice to Have

Experience with IP and maintaining brand fidelity.
Skills in animation for key UA assets.
Ability to create storyboards or promo visuals for visual storytelling.
Experience working in Unreal.

Qualifications

Educational background in Illustration, Graphic Design, Fine Arts, or related field.
Experience in game/art pipeline environments and UA asset design.

Benefits & Perks

Competitive total pay programs.
Comprehensive benefits.
Resources to empower employee growth and potential.

Working at Mattel

Mattel is a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. The company fosters a collaborative, innovative, and performance-driven culture that values new ideas, accountability, and ownership. Mattel emphasizes inclusivity, belonging, and a workplace where every employee can bring their authentic self to work every day. Recognized for its award-winning workplace culture, Mattel encourages continuous learning, creativity, and impactful contributions across its global teams.

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