Americas Performance Marketing Specialist

About the Role

Key Responsibilities

• Drive annual planning, quarterly reviews, and monthly performance management.
• Manage budget and guide the team to achieve forecasts and optimize budget utilization.
• Support finance processes and budget-related activities such as accruals, POs, and invoices.
• Support the team with tools to accelerate execution and increase output.
• Oversee SFDC data hygiene and provide guidance to ensure accurate tracking results.
• Collaborate with Americas marketing teams, sales, and Global marketing to integrate marketing systems and streamline workflows.
• Develop dashboards and reports to track campaign performance, lead flow, and ROI.
• Implement and enforce marketing process standards, including lead to revenue.
• Troubleshoot technical issues related to marketing platforms and dashboards, coordinating with other teams for resolution.
• Stay current on industry trends and emerging marketing technologies to recommend improvements.
• Drive lead management practices with partners and hold them accountable for funnel management updates.
• Drive communications to maintain stakeholder alignment and inform relevant parties.
• Lead ad hoc projects to experiment and innovate, enhancing organizational transformation and performance.

Requirements

• Bachelor's degree in marketing, business, or a relevant field.
• Legal authorization to work in the U.S. or Canada; no sponsorship available.
• Experience in marketing operations or demand generation, preferably in industrial or high-tech companies.
• Strong collaboration, influencing, and negotiation skills.
• Experience managing budgets and working with finance teams.
• Ability to navigate and resolve complex situations involving multiple stakeholders.
• Advanced planning and organizational skills for timely execution of priorities.
• Proficiency with marketing automation tools, Salesforce (SFDC), and other marketing technology stacks.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Omnichannel and marketing knowledge.

Nice to Have

• More than 5 years of relevant work experience in marketing operations or demand generation.
• Experience with marketing automation tools beyond SFDC.
• Additional marketing technology skills and industry knowledge.

Qualifications

• Bachelor's degree in marketing, business, or relevant field.

Benefits & Perks

• Health Insurance including Medical, Dental and Vision
• 401k
• Paid Time off
• Parental and Caregiver Leave
• Flexible Work Schedule