Content Marketing Director - Data and Digital

About the Role

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals, integrated campaigns, and the buyer journey.
• Author compelling campaign narratives and recommend content formats that align with each stage of the buyer journey.
• Collaborate with product marketing, thought leadership, integrated campaign teams, and internal experts to create content that resonates with target audiences and drives measurable results.
• Manage a content calendar that ensures timely production and delivery of high-quality assets such as blogs, whitepapers, case studies, eBooks, webinars, and videos.
• Use data and performance analytics to optimize content for engagement, conversion, and return on investment.
• Ensure brand voice, tone, and messaging consistency across all channels and content types.
• Stay current with industry trends, SEO best practices, and GenAI tools to drive content innovation and efficiency.

Requirements

• Relevant degree in Marketing, Communications, Journalism, English, or a related field preferred.
• 7 or more years of relevant experience in a B2B content marketing role required.
• Demonstrated success in creating and scaling content strategies that support integrated marketing and demand generation objectives.
• Strong editorial, storytelling, and content production skills across multiple formats and channels.
• Proficiency with SEO tools, web analytics platforms (e.g., Google Analytics, HubSpot), content management systems, and GenAI content creation tools.
• Deep understanding of the B2B buyer journey, with a proven ability to map and optimize content to drive pipeline and revenue.
• Highly organized with exceptional multitasking, prioritization, and project management abilities.
• Proven collaborator with excellent communication skills and a desire for continuous learning and innovation.
• Willingness to travel.
• Portfolio or samples of prior content work required to demonstrate editorial and storytelling capabilities.
• Ability to work a hybrid role (Chicago or Irving, 3 days in office / 2 days remote).

Nice to Have

• Experience in SaaS or high-growth environments.
• Healthcare technology experience.

Qualifications

• Relevant degree in Marketing, Communications, Journalism, English, or a related field preferred.
• 7 or more years of relevant experience in a B2B content marketing role required.

Benefits & Perks

• Current salary range for this role is $102,400.00 to $179,000.00.
• This position is incentive eligible.
• Vizient has a comprehensive benefits plan.