Content Marketing Manager

Nexstar Media Group

Irving, TX

Full Time

Senior

90k-110k

6 days ago

Job Description

About the Role

BestReviews.com, a division of Nexstar Media Group, is the best source for product recommendations on the internet. Our mission is to simplify purchasing decisions, helping the everyday consumer find products that make life better and easier. We have partnerships that allow our content to be seen on top sites like The Hill, Chicago Tribune, NewsNation, Nexstar local TV news sites and more. As the Content Marketing Manager at BestReviews, you will enhance the visibility of BestReviews' content across new audience channels including social media, partner campaigns and broadcast while strengthening its presence within the broader Nexstar network. You will manage creative throughlines between disparate pieces of content across these channels while liaising with both internal (content teams) and external (influencers, partners) contacts.

Key Responsibilities

Lead content marketing efforts in support of social media campaigns, business development partnerships and broadcast initiatives
Develop and optimize an influencer program focused on driving revenue, ensuring seamless collaboration and measurable impact
Produce partner campaigns with business development across platforms, ensuring creative, operational, and performance targets are met
Assist with deliverables for business development efforts, helping ideate and create assets for partners incorporating brand guidelines
Develop and leverage insights on performance to drive continual improvement and ensure partner and social placements are executed, tracked and optimized per campaign
Work with the Paid Media team on amplification of social and partner campaigns
Work with the Content team to support their initiatives, drive audience, and ensure cohesive content strategies across all verticals
Leverage the Nexstar network to amplify BestReviews content, particularly during major shopping events, to drive traffic and engagement

Requirements

Experience managing creators / influencers and proven ability to develop strategic social media plans
Experience preparing campaign analysis and reporting for internal stakeholders and external partners
A deep understanding of audience development analytics, tools, SEO, and social best practices
High level of attention to detail with excellent organizational/project management skills
Experience working with multiple stakeholders at a large media company
Able to work both independently and as a part of a team
Able to work remotely, communicating primarily via Slack, Zoom, and Teams