Content Marketing Manager

About the Role

Key Responsibilities

• Own and evolve Dealpath's social media presence-primarily LinkedIn-with the goal of growing followers and engagement among institutional real estate audiences.
• Develop and execute a compelling social media content strategy that highlights our thought leadership, industry perspectives, customer success, and product innovation.
• Leverage multi-format content-including short videos, carousels, quote graphics, and data visualizations-to capture attention and drive shares.
• Monitor real-time CRE news and trends to create timely, relevant content that adds value and positions Dealpath as a category leader.
• Collaborate with internal teams and agency partners to optimize content for performance and expand reach.
• Monitor CRE and institutional investment news, market shifts, and emerging trends.
• Spot patterns and connect the dots-developing content that positions Dealpath's unique point of view.
• Create timely, insight-driven content to fuel awareness and early-stage engagement, including trend breakdowns, executive insights, market roundups and industry commentary.
• Build a steady drumbeat of TOFU content to capture and nurture interest across channels.
• Partner with subject matter experts (SMEs) internally and externally to co-create white papers, blog posts, bylines, etc.
• Build visual content like infographics and data snapshots.
• Script and produce video and podcast content.
• Facilitate interviews, roundtables, and customer conversations for use in written and multimedia content.
• Create and maintain content calendar for the marketing team.
• Manage content workflows, including versioning, reviews, and distribution.
• Ensure consistency in messaging, voice, and brand tone across all formats.

Requirements

• 3-5 years of experience in content marketing, editorial, or journalism.
• Strong understanding of commercial real estate and the institutional investment landscape.
• Experience writing for professional audiences in B2B, finance, or technology sectors.
• Excellent writing, editing, and verbal communication skills.
• Comfortable interviewing senior stakeholders and distilling insights into compelling stories.
• Organized, deadline-driven, and able to manage multiple content workstreams.
• Bonus: Familiarity with SEO, HubSpot, video scripting, or light production tools (e.g., Canva).

Nice to Have

• Familiarity with SEO, HubSpot, video scripting, or light production tools (e.g., Canva).

Qualifications

• Educational background is not explicitly specified, but implied experience in content marketing, journalism, or related fields.

Benefits & Perks

• Medical, dental, & vision insurance coverage
• Hybrid 3 days in office policy
• Flexible Spending Account
• Paid Parental Leave
• 401(k)
• Company sponsored commuter benefits
• Flexible time off policy
• Catered lunches and snacks
• Monthly wellness reimbursement