Content Marketing Specialist

About the Role

Key Responsibilities

• Use audience insights, personas, keyword research, messaging themes, campaign plans, competitive information, and content performance analytics to strategize and execute on the content roadmap.
• Create a steady stream of content marketing assets (blogs, case studies, solution briefs, infographics, etc.) that can be leveraged across various channels and use cases.
• Engage and collaborate with cross-functional participants (RQ leadership team, demand generation, product marketing, marketing operations, field marketing, and communications) as needed to support content ideation, creation, activation, measurement, and iteration requirements.
• Oversee schedules, workflows, and deadlines for content projects.
• Collect, analyze and report on content marketing success via standard content marketing-related KPIs using web analytics tools, marketing automation platforms, social media management tools, content marketing software, and business intelligence platforms to inform and optimize ongoing content marketing efforts.

Requirements

• 1-3 years of related content marketing experience (e.g., publishing, editorial, journalism, content marketing, copywriting).
• Proven experience writing and editing marketing and sales enablement content, both short- and long-form.
• Understanding of various available marketing channels to distribute content, their strengths and weaknesses, and their role in achieving lead and engagement goals.
• Experience building successful multichannel campaigns that deliver leads and target account engagement.
• Ability to understand, digest, and articulate complex concepts for target segment consumption via engaging content.
• Proven ability to quickly develop a strong understanding of markets, technologies, and customer needs, then using that insight to develop lead generation copy and sales enablement tools.
• Strong writing and editing skills (for brand voice, style, grammar, and punctuation).
• Excellent research and interviewing skills.
• Strong project management and organizational skills; ability to juggle multiple projects successfully and prioritize tasks effectively.
• Excellent communication, collaboration, and consensus-building skills—ability to work with cross-functional teams including upstream content contributors and downstream content activators.
• Bachelor's degree required.