Content Strategist
Informa
Job Description
About the Role
As a Content Strategist, you will be responsible for helping clients achieve their marketing goals by developing compelling, valuable content and advising on content marketing strategy. In this role, you will develop products such as ebooks, sponsored articles, and webinars. You will work with a range of clients, including high-value accounts, which may include high-level strategy and ideation, pitching and developing licensed and original article content for client-owned blogs, design and video creation, and more. Content Strategists should be strong, agile project managers and savvy strategists who are enthusiastic about content marketing. This role straddles execution and strategy; the ideal candidate is as comfortable creating project timelines as they are developing article pitches for a client or providing content pillar recommendations for a new line of business. This role is very client-facing and requires excellent client communication skills, creative problem-solving, and seamless collaboration. You will serve as the primary success owner for assigned customer campaigns and projects, with ample support from your content director, program team, and co-strategists. This role can report to our Washington, D.C., Portland, OR, Newton, MA, or New York City offices.
Key Responsibilities
- Serve as lead strategist for an array of client content programs, which include driving and overseeing content production as well as advising clients on content marketing strategy to help them meet their unique goals
- Develop content pitches aligned with the client's sector of business and tailored to a knowledgeable B2B audience
- Edit written content assets for style, clarity, tone, and relevance to client goals
- Own the successful production and delivery of content products (e-books, sponsored articles, surveys, webinars, etc)
- Consistently review content performance data to provide data-driven insights and recommendations for content direction
- Project manage production timelines across all assigned projects
- Organize and run project kickoff calls with clients
- Act as the designated point of contact for clients, responding to and managing client requests
- Oversee licensed content curation
- Collaborate closely with co-strategists, program team, and content director to manage client expectations and resolve escalated client issues
- Manage and collaborate with freelance writers and editors
Requirements
- Strong project management skills and strategic thinking
- Excellent client communication skills
- Creative problem-solving abilities
- Experience in content marketing and content development
- Ability to develop content pitches and provide content strategy recommendations
- Experience managing content production timelines and client expectations
Job Details
About Informa
Website
informa.com
Company Size
5001-10000 employees
Location
Auburndale, FL
Industry
All Other Personal Services
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