Digital Ads Manager

Muv

Saint Louis, MO

Contract

Mid Level

62k-125k

18 days ago

Job Description

About the Role

We're seeking a Digital Ads Expert to join our team part-time. You'll be responsible for planning, executing, and optimizing paid digital campaigns on both Meta and Google. You'll work closely with our creative director to help our clients achieve measurable growth.

Key Responsibilities

Develop and manage digital campaigns across Google Ads and other platforms (Meta, LinkedIn, etc.)
Conduct keyword research, audience targeting, and competitive analysis
Write compelling ad copy and collaborate with the creative team to develop engaging visuals and video assets
Monitor campaign performance, analyze data, and implement optimizations to improve CTR, CPC, CPA, ROAS, and other KPIs
Implement marketing automation tools to streamline processes and improve efficiency
Set up conversion tracking via Meta Pixel, Google Analytics, and other platform-specific tools
Oversee conversion optimization strategies to maximize user engagement and drive sales
Provide regular reporting with insights and recommendations for improvement
Analyze data using Google Analytics to assess campaign effectiveness and make data-driven decisions

Requirements

3+ years of experience managing Google Ads and/or Meta campaigns
Strong analytical skills with the ability to interpret data from Google Analytics
Strong communication skills with the ability to convey complex ideas clearly
Excellent copywriting skills with a keen eye for detail in content creation
Proficiency with Google Analytics, Tag Manager, and Looker Studio
Comfortable working independently remotely (2 days in office)
Google Ads Certification and Meta Ads Certifications strongly preferred

Nice to Have

Experience with Google Ad Manager
Copywriting experience (3-5 years)
Analysis skills
Conversion optimization
Pay-per-click (PPC) advertising
Facebook Blueprint Certification (FBC)

Qualifications

Google Analytics Certification
Google Ads Certification
Meta Ads Certifications

Benefits & Perks

Part-time, contract position paying $30.00 - $60.00 per hour
Expected hours: 20 per week
Hybrid remote work in St. Louis, MO 63102

Working at Muv

Müv is a creative agency that collaborates with entrepreneurs, innovators, and companies with a mission for change. We use our collective talents to offer a range of services—from strategy and marketing to branding, design, and web development. We invest our talents in people, projects, and causes we believe in.

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