Digital Marketing Specialist

About the Role

Key Responsibilities

• Plan, execute, and optimize digital advertising campaigns across platforms such as Google Ads, Facebook/Instagram, YouTube, and others.
• Continuously monitor and adjust campaigns to maximize ROI and reduce CPL.
• Manage budgets, bid strategies, and audience targeting to achieve performance goals.
• A/B test creative, landing pages, and ad copy to improve conversion rates.
• Collaborate with sales and leadership teams to align campaigns with company growth objectives.
• Track, analyze, and report on campaign performance, providing actionable insights.
• Stay ahead of digital marketing trends, tools, and platform updates to maintain a competitive edge.
• Oversee marketing funnels to ensure smooth lead flow and quality.

Requirements

• 5+ years of hands-on experience in digital ad buying and campaign management.
• Demonstrated ability to scale campaigns and lower CPL in competitive industries.
• Proficiency in Google Ads, Facebook Business Manager, and other major digital ad platforms.
• Strong analytical skills with experience in tracking and reporting campaign performance.
• Knowledge of conversion rate optimization (CRO) principles.
• Excellent project management and organizational skills.

Nice to Have

• Experience in home improvement, construction, or service-based industries.
• Familiarity with marketing automation tools and CRM systems.
• Google Ads and Facebook Blueprint certifications.

Benefits & Perks

• Competitive salary + performance bonuses based on campaign results.
• Opportunity to directly impact company growth through measurable marketing performance.
• Collaborative team environment with strong leadership support.
• Access to resources, tools, and training to stay ahead in digital marketing trends.
• Work for a respected, growing home improvement brand with a loyal customer base.