Digital Media Performance and AdTech Specialist, Marcom

About the Role

Key Responsibilities

• Managing a multimillion dollar budget, optimizing media spend to achieve constant improvements in campaign goals.
• Owning the learning agenda, including creative and incremental tests spanning multiple countries and lines of business.
• Building a strong partnership with the global media agency to develop creative and effective media strategies.
• Staying ahead of new ad tech and search platform behaviors as the media landscape evolves.
• Identifying insights and performance metrics to continuously optimize campaigns and inform strategic decisions.
• Briefing and supporting global media teams in implementing or replicating local campaigns.

Requirements

• At least 10 years of experience in media advertising with familiarity in retail or e-commerce media.
• Experience in initiating, briefing, and executing effective performance campaigns across search and Amazon.
• Deep understanding of digital ad tech, keyword and bid strategies across various ad platforms.
• Experience partnering cross-functionally with teams and third-party vendors to develop innovative media strategies.
• Experience managing large media budgets and negotiating favorable media placements aligned with business objectives.
• Experience developing, managing, and analyzing online promotion campaigns.

Nice to Have

• Proven experience in implementing A/B testing strategies for ad creatives, audiences, or platforms to improve conversion or engagement rates.
• Experience in audience and media planning with extensive knowledge in performance media analytics.
• Ability to shift between broad strategic alignment and deep specific approaches depending on the audience.
• Provide thought leadership in emerging ad technology.
• International media planning or buying experience.
• Strong analytical skills with the ability to influence using data.
• Entrepreneurial mindset and ability to thrive in demanding situations with minimal supervision.
• Comfort working in a creative environment.

Qualifications

• Experience managing large media budgets and negotiating media placements.
• Familiarity with retail or e-commerce media.
• Deep understanding of digital ad tech, keyword, and bid strategies.
• Experience in performance media analytics.

Benefits & Perks

• Base pay range between $182,600 and $274,500, depending on skills, qualifications, experience, and location.
• Opportunity to participate in Apple's discretionary employee stock programs, including restricted stock units and stock purchase plans.
• Comprehensive medical and dental coverage.
• Retirement benefits.
• Discounted products and free services.
• Reimbursement for educational expenses related to career advancement.
• Potential eligibility for discretionary bonuses or commissions and relocation assistance.