Digital Product Analyst

About the Role

Key Responsibilities

• Support end-to-end analytics support for new and existing digital features and experiences deployed across web and mobile applications.
• Observe, collect, and report on the relationship between digital user behavior and business value, articulating research findings through verbal and written analysis, reports, and data visualizations.
• Document and gather requirements from stakeholders to define requests and better understand digital product objectives.
• Build comprehensive measurement and deliverable plans in support of large-scale website and mobile app enhancements.
• Develop and deploy tags as needed using a Tag Management System (TMS), ensuring effective data collection for analysis.
• Optimize data collection strategy spanning tag management, data source considerations, and performance implications to ensure digital data lands in final reporting destination.
• Develop and present regular reports on key metrics, performance trends, and user engagement to stakeholders.
• Measure digital experience performance against defined KPIs for customer satisfaction, site performance, engagement, and conversion to inform digital project discovery, planning, and optimization.
• Develop and enhance dashboards related to website user behavior and performance to enable self-service analytics and drive data democratization.

Requirements

• Bachelor's Degree in Marketing, Business Digital/Ecommerce, IT or related field.
• 5+ Years of experience in a web analytics role within an ecommerce environment.
• 5+ Years of experience in digital/eCommerce, analytics, and product management, or related experience.
• Proficiency with relevant web and app analytics tools such as Adobe Analytics, Firebase, Google Analytics.
• Experience in data visualization and reporting tools like Looker Studio, Tableau, Power BI.
• Hands-on experience with tag management systems (e.g., Google Tag Manager) and analytics tagging processes.
• Experience using SQL to extract, join, and manipulate large datasets.
• Experience working with cloud data warehouses such as BigQuery, Redshift, Snowflake.
• Proficient in data storytelling and presentation skills.
• Strong analytical and critical thinking skills, with the ability to identify and solve complex problems.
• Excellent verbal and written communication skills for collaboration with cross-functional teams and stakeholders.

Nice to Have

• Advanced Degree.
• Corporate retail or CPG experience.
• Knowledge of collaborative design techniques, Agile and Lean frameworks, UI design, and information architecture.
• Experience with feedback tools like Opinion Lab.
• Knowledge of testing/optimization platforms such as Optimizely, Adobe Target.

Qualifications

• Bachelor's Degree in relevant field.
• 5+ years of experience in web analytics and digital/eCommerce roles.