Digital Specialist of Social & Search

About the Role

Key Responsibilities

• Admin tasks such as pacing and billing.
• Take day-to-day ownership of all aspects of assigned accounts including client, agency and vendor communication as well as campaign budgeting, strategy, creation and optimization.
• Hands-on execution of campaigns with proven Paid Social and Paid Search experience managing campaigns across Meta, TikTok, and Google.
• Develop successful strategies based on client goals and performance metrics to exceed campaign expectations.
• Accurately launch, manage, and execute campaigns in Bid Management platforms, ensuring targeting, tracking, copy, and support client objectives.
• Collaborate with Data and Analytics, Media Buying Operations, Media Partnerships, and Digital Integration teams to ensure unified client success.
• Organize data into actionable insights and learnings.
• Provide recommendations that consider campaign goals, historical performance, benchmarks, and potential issues.

Requirements

• Bachelor's degree or equivalent experience.
• 2+ years of related experience in a Paid Social or Search Media role.
• In-depth understanding of campaign success metrics such as conversions, pacing, and target CPAs.
• Proficiency in Meta, TikTok, and Google platforms.
• Familiarity with A/B and multivariate experiments.
• Proficiency in Microsoft Excel, Word, and PowerPoint.
• Experience with client communication and presenting information to groups.
• Ability to thrive in a fast-paced, process-oriented environment with multiple tasks.
• Internal drive for excellence, knowledge, and learning new skills.

Nice to Have

• Experience with influencer activation via whitelisting/paid media.
• Team management expertise of at least 1 year.
• Familiarity with Pinterest, Reddit, and Snap.
• Experience setting up brand lift study campaigns across social media platforms.
• Experience with pacing and billing tasks.
• Knowledge of third-party ad serving platforms like DoubleVerify.
• Experience with website analytics tools such as Google Analytics, Omniture, WebTrends, Shopify.
• Experience utilizing audience and competitor research platforms like Resonate, Telmar/MRI, Pathmatics.
• Experience working with budgets of $50K-$1M+ in Paid Social & Search accounts.
• Agency or in-house marketing experience.

Qualifications

• Bachelor's degree or equivalent experience.
• 2+ years of experience in Paid Social or Search Media.

Benefits & Perks

• Medical coverage, dental, and vision insurance.
• Disability insurance.
• 401(k) retirement plan.
• Paid time off.
• Community engagement opportunities.
• Great colleagues and learning opportunities.