Director, Content and Community - US Based Remote

Anywhere

Full Time

Director

2 months ago

Job Description

About the Role

Anywhere Leads is a lead generation group within the Anywhere organization. The Anywhere Leads Network is home to some of the most well-known brands in the nation, including over 500 brokers across the Coldwell Banker, Century 21, ERA, Better Homes & Gardens Real Estate, Corcoran, and Sotheby's International Realty brands. Our industry-leading, turnkey real estate expertise drives higher-converting lead engagement by offering a relationship-driven partnership with certified real estate agents, support from our dedicated coordinator team, and added cash back benefits to consumers. We are seeking a Content and Community leader to join our team and take charge of our content and engagement strategies, focusing on driving brand positioning, increasing consumer engagement, and delivering measurable results across B2B and B2C audiences.

Key Responsibilities

Lead content strategy development for Demand Generation campaigns that solidify our brand positioning and deliver results.
Build consumer-focused content strategies that guide leads through the marketing funnel, connecting them with our partners and value proposition.
Oversee the end-to-end creation of impactful, consumer-driven content, collaborating with copywriters and designers to deliver clear, compelling materials across multiple formats.
Partner with the Customer Engagement team to craft inside sales scripts, automated emails, and other key customer touchpoints that drive action.
Create and implement community engagement strategies to strengthen our internal and external communities through events, newsletters, webinars, and presentations.
Ensure consistency in our brand voice, tone, and content experience across all channels, enhancing audience connection and engagement.
Test and refine new content formats tailored to the buyer journey, ensuring strategies are data-driven and impactful.

Requirements

8+ years of proven success in driving content strategies and building engaged communities.
A creative yet results-oriented mindset with expertise in community engagement and its business benefits.
Strong relationship-building and communication skills, with authenticity at the core.
Excellent copywriting skills, with a track record of creating persuasive marketing materials across various mediums.
Self-starter with exceptional project management capabilities and a knack for innovative thinking.
Experience using user data and testing to optimize content performance.
Collaborative experience with consumer marketing and sales teams.
Strong command of SEO copywriting, including hands-on experience with generative AI for search engine optimization.
Proficiency in Microsoft Office, with advanced PowerPoint skills; familiarity with Canva, Adobe Photoshop, or Illustrator is a plus.