Director Content & Campaign Strategy

About the Role

Key Responsibilities

• Establish and build a new campaign strategy team, including defining roles, recruiting top talent, and creating campaign frameworks that streamline global marketing programs and content cross-functionally.
• Lead the development of integrated campaigns by overseeing their creation and execution to align with business and growth goals across all global markets.
• Drive content strategy by formulating and implementing initiatives that support brand awareness, organic traffic, inbound conversions, customer engagement, and brand positioning across multiple channels and markets.
• Enhance buyer persona development by collaborating with cross-functional teams to guide the development and expansion of buyer personas, ensuring campaigns and content are tailored to meet target needs.
• Advise cross-functional business partners, including Sales, Marketing, and international leaders, on campaign and content strategy alignment to achieve shared business objectives.
• Implement a data-driven decision-making framework by establishing analytics to assess campaign performance and inform future strategies.
• Innovate content formats by exploring and implementing diverse, modern content types to engage audiences and strengthen brand storytelling.
• Streamline content development and access by creating efficient processes for content creation, sharing, promotion, and measurement, ensuring sales teams have easy access to relevant content.
• Manage the marketing budget for campaigns and content initiatives, ensuring optimal resource allocation to maximize ROI.
• Identify market trends and monitor industry and competitor activities to uncover new opportunities for campaign development and content creation.
• Mentor and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.

Requirements

• Bachelor's degree in marketing, communications, or a related field; a master's degree or relevant certifications is a plus.
• Minimum of 10 years of experience in marketing, preferably in the B2B technology sector, including content marketing, digital marketing, brand marketing, and/or product marketing.
• Minimum of 5-7 years in a leadership role; previous director-level experience preferred.
• Proven experience in building and scaling marketing teams and functions from the ground up, including defining roles and establishing processes.
• In-depth knowledge of content marketing best practices, including SEO and multi-channel distribution strategies.
• Expertise in developing and launching integrated global marketing strategies based on audience needs and behaviors.
• Exceptional messaging and market positioning skills, with extensive experience in developing positioning frameworks and briefs.
• Ability to lead and inspire cross-functional teams across time zones and cultures.
• Strong strategic mindset with the ability to develop and implement comprehensive marketing strategies aligned with global growth goals.
• Proven track record of managing marketing budgets effectively to ensure ROI.
• Excellent communication and presentation skills, capable of crafting compelling narratives and presenting to executive audiences.
• Passion for innovation and industry trend awareness, with a drive to experiment with new ideas.
• Proficiency in analytics methodologies to measure campaign performance and lead data-driven decision making.

Nice to Have

• Experience with international go-to-market strategies.
• Experience working with global teams across multiple cultures and time zones.
• Relevant certifications in marketing or related fields.

Benefits & Perks

• Competitive pay range of $142,100 to $204,200 USD, with potential short-term and long-term incentives.
• Comprehensive benefits package available on UKG careers site.
• Wellness programs, tuition reimbursement, and a customizable expense reimbursement program.
• Inclusive culture with active employee resource groups and supportive leadership.
• Opportunities for personal and professional growth within a purpose-driven organization.