Director of Marketing (Paid Ads)

Tomocredit

San Francisco, CA

Full Time

Director

23 days ago

Job Description

About the Role

The Director of Marketing (Paid Ads) at TomoCredit is a leadership role responsible for developing and executing paid social media strategies to scale marketing efforts. The company is a rapidly growing FinTech firm based in San Francisco, focused on replacing the outdated credit system and improving access to banking. The role involves working closely with internal teams and external partners, managing a team, and driving impactful digital campaigns to meet business goals. The company values passionate, detail-oriented, and creative individuals who are motivated to make a significant impact in the financial industry.

Key Responsibilities

Define and plan strategies across all social media platforms.
Manage the existing marketing team and grow the team as needed.
Develop, implement, and manage paid marketing campaigns across various digital channels such as Google Ads, social media platforms, and display networks to drive traffic, engagement, and conversions.
Take a data-driven approach to campaign strategy, focusing on impactful outcomes and specific KPIs.
Lead and oversee execution and optimization of campaigns with a focus on continuous learning to refine media strategies.
Manage and maintain media budgets in alignment with marketing leadership and all business stakeholders.
Partner closely with creative, consumer insights, and compliance teams to create effective and compliant ads.
Build and maintain key relationships with leaders across Marketing, Design, Compliance, and Finance teams.

Requirements

BS/BA in Marketing or related field.
5+ years managing end-to-end media campaigns at an advertising/marketing agency or in-house at a tech, consumer finance, or innovative consumer brand.
Deep understanding of paid social channels, especially Facebook and Instagram.
Strong analytical skills with the ability to review and analyze business performance metrics and KPIs.
Ability to inspire creative teams to adopt new media opportunities.
Out-of-the-box thinker capable of inspiring teams and taking calculated risks.
Reputation for developing and maintaining highly collaborative cross-functional relationships.

Nice to Have

Experience working in a fast-paced, innovative environment.
Experience with digital advertising tools and platforms beyond Facebook and Instagram.

Qualifications

Educational background with a BS/BA in Marketing or related field.

Benefits & Perks

Competitive Salary
Medical, Dental, and Vision insurance benefits
Equity with an above-average ownership stake in TomoCredit
Flexible vacation policy
Company-sponsored outings
Pet-friendly workplace

Working at Tomocredit

TomoCredit values passionate, down-to-earth, and 'can do' individuals who enjoy fine-tuning details while maintaining focus on the big picture. The company fosters a collaborative environment, encourages creative risk-taking, and emphasizes building a strong, inclusive culture. They prioritize mentorship, career growth, and a supportive work environment with a focus on diversity and inclusion.

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