Head of Content Strategy and Communications, Asset Management Marketing

About the Role

Key Responsibilities

• Lead a team of Senior, mid-level and junior content writers in the execution of thought leadership aligned to business and campaign goals and the execution of strategic internal communications.
• Develop the annual content strategy in support of business and marketing goals.
• Craft thought leadership in various long and short forms, including articles, videos, infographics, market insights, research papers, e-books and research papers, and more.
• Lead development of content needed to drive lead generation and engagement tactics within marketing campaigns built to drive the firm’s strategic goals.
• Execute timely, concise and actionable content on deadline and within budget.
• Generate compelling ideas for content that aligns to marketing and business goals and highlights the value and differentiators of investment solutions.
• Develop strong relationships with investment experts, product managers, sales leaders and compliance team to aid smooth execution.
• Ensure all content aligns with brand voice and messaging guidelines, creating attention-grabbing narratives.
• Tailor content for institutional, wealth, and intermediary client segments, understanding their nuances.
• Develop firm-wide internal strategic communications engaging with executive leadership and managing messaging with discretion.
• Manage multiple projects simultaneously for timely, high-quality output.
• Innovate and communicate content plans and results to stakeholders.
• Partner with the Head of Integrated Campaign Strategy to provide data-informed recommendations to maximize impact.
• Keep abreast of developments in financial markets to ensure content relevance.

Requirements

• Bachelor's degree, preferably in finance, marketing, journalism or other writing-focused areas of study.
• 15+ years of experience in content marketing and investment thought leadership writing for an investment manager.
• 5+ years team management experience.
• Exceptional interpersonal skills and ability to influence senior stakeholders across marketing, investments, sales and product teams.
• Strong technical understanding of financial markets, investment products, data sets and economic concepts.
• Ability to translate concepts into visual infographics stories.
• Deep experience with marketing equity, fixed income, multi-asset class, and alternative asset classes across mutual funds, ETFs and Custom SMAs.
• Ability to create commercially creative, compelling, and concise content in various formats.
• Excellent editorial judgment for external audiences.
• Strong commercial mindset with the skill to simplify technical concepts.
• Ability to manage multiple projects and stakeholders effectively.
• Strong problem-solving skills and collaborative work style.
• Ability to use data to increase content effectiveness and adapt strategies.
• Strong understanding of US and international regulatory requirements.
• Driven, self-motivated, high-performing mindset.

Nice to Have

• Experience with marketing equity, fixed income, multi-asset class, and alternative asset classes.
• Experience creating content for various formats including commentary, insight, research papers, e-books, videos, infographics, web articles.

Qualifications

• Bachelor's degree in a relevant field.

Benefits & Perks

• Comprehensive benefits package including retirement benefits (401k and pension).
• Health and welfare benefits (medical, dental, vision, spending accounts, disability).
• Paid time off, parental and caregiver leave, life & accident insurance, and other voluntary benefits.
• Discretionary bonus program that may include an equity component.
• Flexible hybrid working model.