Lead Web Analyst

Surveymonkey

Portland, OR

Full Time

Senior

133k-179k

about 1 month ago

Job Description

About the Role

SurveyMonkey is the world's most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it's like having a team of expert researchers at your fingertips. Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth.

Key Responsibilities

Analyze user journeys in Amplitude to uncover friction points, behavioral insights, and optimization opportunities across self-serve and sales-assisted funnels.
Build web performance frameworks to track and improve KPIs related to conversion, engagement, and user flow.
Develop dashboards and reports using Tableau and Amplitude, delivering clear, executive-ready insights on trends, shifts, and growth opportunities.
Support A/B testing with data-driven hypotheses, success criteria, and impact analysis across key pages and flows.
Ensure clean, accurate tracking, managing GTM implementation and collaborating with Engineering to validate pipelines and event logic.
Tell clear data stories, translating behavior into actionable recommendations with business impact.
Lead analytics for web initiatives, proactively surfacing insights that drive experimentation and reduce drop-off.
Collaborate across teams, aligning data work with Marketing, Product, Engineering, and RevOps goals using tools like Jira and Confluence.

Requirements

7+ years in marketing/product analytics, focused on web and user journey analysis for B2B or self-serve digital funnels.
Advanced Amplitude skills with hands-on experience in funnel analysis, segmentation, and optimization.
Strong communication skills with the ability to turn complex data into compelling stories for executive audiences.
Proficiency in SQL and experience building dashboards in Tableau.
Expertise in A/B testing, data instrumentation, and managing GTM/web tracking.
Experience working cross-functionally in fast-paced or high-growth environments.

Nice to Have

Tools: Amplitude, GA4, Eppo, Crazy Egg, Tableau, GTM, Snowflake, SQL.
Workflow tools: Jira, Confluence.

Qualifications

7+ years of experience in marketing/product analytics.

Benefits & Perks

Medical, dental, vision, life, and disability insurance.
401(k) retirement plan.
Flexible spending & health savings account.
Paid holidays and paid time off.
Employee assistance program.

Working at Surveymonkey

SurveyMonkey is an inclusive workplace where people of every background can excel. We weave employee feedback and our core values into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including initiatives like Curiosity Week, a week of service, and our C.H.O.I.C.E Fund. We are committed to providing a workplace free from harassment and discrimination, celebrating the unique differences of our employees as a driver of curiosity, innovation, and business success.

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