Manager Digital Content

About the Role

Key Responsibilities

• Gain a deep understanding of key stakeholders, issues, communication trends, and environmental factors to align communication strategies with organizational needs.
• Develop and execute digital content strategies for complex projects that support Fairview's growth initiatives.
• Manage content across platforms, collaborating with internal teams and external partners to ensure consistent messaging.
• Oversee the development and implementation of SEO-optimized content for blogs, social media, and other digital channels.
• Adjust strategies based on performance insights and optimize content for engagement, reach, and ROI.
• Lead and coach team members to achieve strategic communication goals, setting clear expectations and professional development plans.
• Guide teams through coaching, team-building, and feedback to meet organizational objectives.
• Lead the development of complex, multifaceted communication strategies impacting both the communications function and the broader organization.
• Manage online community engagement by responding to comments, messages, and feedback on social media to maintain a positive brand presence.
• Lead the creation, curation, and publishing of digital content, including blog posts, social media updates, videos, and infographics.
• Maintain an editorial calendar to ensure timely and relevant content delivery.
• Collaborate with cross-functional teams, including marketing, media relations, and clinical teams, to align content with organizational priorities and ensure a consistent voice.

Requirements

• Bachelor of Arts in Communications, Journalism, or related field, or equivalent education and experience.
• 10 years of experience in strategic/corporate communications, public affairs, human resources, or related field.
• 5 years of experience leading and managing direct reports.
• Experience working in a highly diverse organization with over 10,000 employees across multiple locations.
• Excellent writing and communication skills.
• Ability to develop and lead complex digital communication strategies including content creation, community management, and analytics.
• Strong organizational skills and ability to handle multiple tasks in a fast-paced environment.
• Familiarity with paid media platforms (Google Ads, Facebook Ads, LinkedIn Ads) and managing paid campaigns.
• Creative thinking, adaptability, and problem-solving skills related to content engagement and performance.
• Knowledge of Microsoft Office, Internet authoring tools, and desktop publishing tools.
• 10 years of experience managing content across digital platforms, including blogs, social media, and websites.
• Proven experience optimizing content for search engines using SEO tools and best practices.

Nice to Have

• Master of Arts degree.
• More than 10 years' experience in strategic corporate communications, public affairs, human resources, journalism, or related fields.
• Experience working in a healthcare organization.

Qualifications

• Bachelor's degree in Communications, Journalism, or related field.
• 10 years of relevant experience in strategic communications or related fields.
• Experience managing teams and digital content across multiple platforms.

Benefits & Perks

• Medical, dental, and vision plans.
• Life insurance, short-term and long-term disability insurance.
• Paid time off (PTO) and Sick and Safe Time.
• Tuition reimbursement.
• Retirement plans.
• Early access to earned wages.
• Additional benefits as detailed at https://www.fairview.org/careers/benefits/noncontract.