Manager Paid Advertising - Digital Marketing

About the Role

Key Responsibilities

• Monitor and support the performance of media advertising plans and strategy optimization through thoughtful and actionable recommendations to support regional goals and targets to deliver ROI
• Leverage deep knowledge of digital media advertising channels and results across tactics to draw insights for optimizations
• Lead strategy end-to-end process execution, and implementation of entire initiatives with an eye toward continuous improvement
• Synthesize data and analysis of reporting to support forward-looking media planning
• Possess expert-level knowledge of SEM Search Engine PPC Marketing and Display Programmatic paid conversion channel media advertising with a proven track record of successful results
• Contribute as part of a global media and advertising marketing team, sharing insights, best practices, and understanding relevant digital marketing developments and trends in other regions
• Keep up with the latest digital media advertising trends across platforms and media publishers
• Utilize and be proficient with GA4, Google Looker Studio, Tableau, Power BI
• Collaborate closely with internal and external partners—agency of record, brand marketing, and creative services—to align strategies, messages, creatives, and metrics
• Manage weekly, monthly, and quarterly reporting for leadership, measurement, and analytics with agency support
• Run campaign tests, analyze data, and leverage insights for optimization across channels and tactics
• Develop clear, insightful performance reports from omni-channel strategies and communicate findings and recommendations to senior leadership and team members

Requirements

• Bachelor's in Marketing preferred or relevant area of education
• 3-5 years' experience in Digital Media or Media Advertising Buyer Agency experience preferred
• Moderate / Expert proficiency in media buying and planning
• Strong paid advertising platform knowledge with high proficiency in paid search, paid social, content marketing, and video and programmatic platforms such as Google (Analytics GA4, AdWords-SA360, Display Video-DV360), Meta, Microsoft, TikTok
• Experience analyzing media performance data full funnel KPIs across channels and media buying
• Experience working with and analyzing Brand lift, Search Lift, Conversion Lift, and Reach & Frequency reports is a plus
• Highly analytical with comfort in campaign reporting and attribution models
• Extensive experience managing digital campaigns and creating performance reports
• Strong understanding of current market trends, tactics, and industry practices
• Proactive in account recommendations and industry insights
• Highly proficient in MS Office, especially Excel
• Strong project management, organizational, and communication skills
• Ability to work under tight deadlines and manage multiple priorities
• Excellent collaboration, influence, and initiative skills
• Flexible, adaptable, and able to work effectively in ambiguous situations
• Excellent verbal and written communication skills
• Results-driven with decision-making and problem-solving abilities
• Ability to maintain a positive attitude in a fast-paced environment
• Self-motivated with minimal supervision and a goal-oriented mindset
• Strong critical thinking and big-picture perspective

Nice to Have

• Experience analyzing Brand lift, Search Lift, Conversion Lift, and Reach & Frequency reports

Benefits & Perks

• Up to 40% off the base rate of any standard Hertz Rental
• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs, including 401(k) employer matching
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees & family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
• Perks & Discounts - Theme Park Tickets, Gym Discounts & more