Manager Paid Advertising - Digital Marketing

About the Role

Key Responsibilities

• Monitor and support the performance of media advertising plans and strategy optimization through thoughtful and actionable recommendations to support regional goals and targets to deliver ROI.
• Leverages deep knowledge of digital media advertising channels and results across tactics to draw insights for optimizations.
• Lead strategy end-to-end process execution, and implementation of entire initiatives with an eye toward continuous improvement.
• Possess an expert level of functional expertise to synthesize data and analysis of reporting to support forward looking media planning.
• Expert-level knowledge of SEM Search Engine PPC Marketing and Display Programmatic paid conversion channel media advertising with a proven track record of successful results.
• Contribute as part of a global media and advertising marketing team, sharing insights, best practices, and understanding relevant digital marketing developments and trends.
• Keep up with the latest digital media advertising trends across platforms and media publishing advertisers.
• Utilize and proficiently work with GA4, Google Looker Studio, Tableau, Power BI.
• Collaborate closely with internal and external partners including agencies, brand marketing, and creative teams to align strategies, messages, and metrics.
• Manage weekly, monthly, and quarterly reporting for leadership, measurement, and analytics.
• Run campaign tests, analyze data, and leverage insights for optimization across channels and tactics.
• Develop clear, insightful performance reports and communicate findings and recommendations to senior leadership and team members.

Requirements

• Bachelor's degree in Marketing or relevant area of education preferred.
• 3-5 years' experience in Digital Media or Media Advertising, with agency experience preferred.
• Moderate to expert proficiency in media buying and planning.
• Strong paid advertising platform knowledge including paid search, paid social, content marketing, video, and programmatic platforms such as Google Analytics GA4, AdWords-SA360, DV360, Meta, Microsoft, TikTok.
• Experience analyzing media performance data full funnel KPIs across channels and media buying.
• Experience working with and analyzing Brand lift, Search Lift, Conversion Lift, and Reach & Frequency reports is a plus.
• Highly analytical with experience in campaign reporting and attribution models.
• Strong project management, organizational, and communication skills.
• Proficiency in MS Office, especially Excel.
• Ability to work under tight deadlines, collaborate across functions, and influence stakeholders.

Nice to Have

• Experience with industry trends, tactics, concepts, and procedures.
• Experience managing digital campaigns in a hands-on fashion and creating performance analysis reports.
• Knowledge of industry tools and platforms beyond those listed.

Benefits & Perks

• Up to 40% off the base rate of Hertz rentals.
• Paid Time Off.
• Medical, Dental & Vision plans.
• Retirement programs including 401(k) employer matching.
• Paid Parental Leave & Adoption Assistance.
• Employee Assistance Program for employees and family.
• Educational Reimbursement & Discounts.
• Voluntary Insurance Programs including Pet, Legal/Identity Theft, Critical Illness.
• Perks & Discounts such as Theme Park Tickets, Gym Discounts, and more.