Manager - Paid Media

About the Role

Key Responsibilities

• Develop and lead the execution of data-driven, omnichannel paid media strategies, encompassing Paid Social, Paid Search, Programmatic, Online Video, and Trade Media, to achieve business objectives, build brand awareness, acquire new customers, and drive store traffic.
• Distill marketing priorities into media strategies and tactics that align to company and brand strategic goals and complement holistic marketing support (CRM, influencer, e-commerce, print, and in-store).
• Brief and direct external agency partner(s) to build strategic media framework, define target audiences, select optimal media channels, and establish KPIs/benchmarks for success.
• Proactively identify and troubleshoot campaign performance issues in partnership with the agency, conducting root cause analysis to determine underlying factors and implementing corrective actions.
• Oversee budget management, forecasting, and reconciliation processes, ensuring compliance with accounting standards and internal processes.
• Develop insightful campaign performance reports to inform strategic decision-making and communicate the impact of paid media activities to stakeholders.
• Ensure accurate and unbiased reporting and campaign management.
• Identify and resolve process and technical challenges independently, proposing effective solutions.
• Foster collaborative relationships with key stakeholders across the organization, including brand marketing, ecommerce, agency, brands, and vendors.
• Champion a data-driven culture by promoting the use of analytics to inform decision-making and citing data to support recommendations.
• Stay abreast of industry trends, emerging platforms, and best practices, and identify opportunities to test new tactics and technologies.
• Share knowledge and insights with the team and contribute to SalonCentric's digital marketing capabilities.

Requirements

• Bachelor's degree in Marketing, Advertising, or related field.
• 5-7 years of experience in omnichannel media planning and buying (agency or client-side).
• Proven track record of managing annual budgets of at least $1M.
• Experience developing and executing media plans in paid social, SEM, programmatic, and online video.
• Strong analytical skills, including data interpretation, trend identification, A/B testing, and actionable insights using attribution models.
• Experience with Marketing Mix Models (MMM) and Data Clean Rooms is highly desirable.
• Expertise in digital marketing platforms and tools, including Google Ads, Meta Ads, DV360, and Google Analytics.
• Understanding of marketing attribution, measurement methodologies, site tagging, Data Clean Rooms, and advanced analytics for paid media.
• Proactive problem solver with the ability to anticipate challenges and address them proactively.
• Collaborative partner with strong listening skills and ability to build alignment.
• Excellent communication, presentation, and interpersonal skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience in the beauty or retail industry is a plus.
• Ability to remain stationary or sit for most of the day, operate a computer and office equipment, lift 10 lbs, and stand for long periods.

Nice to Have

• Experience with Marketing Mix Models (MMM) and Data Clean Rooms.

Qualifications

• Bachelor's degree in Marketing, Advertising, or related field.

Benefits & Perks

• Not specified in the description.