Manager, Performance Marketing & Automation Strategy

About the Role

Key Responsibilities

• Design, launch, and optimize omnichannel campaigns and journeys (Adobe AJO, email, push, on-site, paid media).
• Deliver personalization at scale, using data-driven decisioning and real-time targeting.
• Manage and optimize performance marketing channels (paid search, paid social, programmatic, RMNs, SMS, owned media) to maximize CAC efficiency, ROAS, and incremental lift.
• Analyze customer journeys and campaign performance using Adobe CJA and other analytics tools; translate insights into actionable optimizations.
• Build and manage A/B and multivariate testing programs, including AI-driven creative and offer variants.
• Partner with product, creative, analytics, and BI teams to ensure campaigns align with launches, lifecycle goals, and revenue priorities.
• Collaborate with Martech and data teams to activate first-party data strategies, maintain consent capture, and enable privacy-compliant personalization.
• Manage campaign budgets, pacing, and reporting, ensuring transparency and ROI to senior stakeholders.
• Lead sizeable, multi-layer marketing team with a focus on high performance, setting clear priorities, elevating team effectiveness, and ensuring strong alignment with organizational strategy.
• Work cross-functionally to ensure campaign narrative and creative execution are consistent across all channels.
• Contribute to a culture of experimentation, automation, and performance optimization within the B2C Marketing team.
• Represent SHRM's culture, values, and mission in all internal and external interactions.
• Participate in industry events, professional networks, and community engagements to strengthen SHRM's visibility and attract individuals aligned with our culture and goals.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 6+ years of marketing experience with a focus on digital, membership, or product marketing.
• 6+ years in performance and lifecycle marketing.
• Proficient experience with Adobe AJO/CJA and/or Adobe Experience Platform (AEP) and associated marketing automation tools.
• Demonstrated experience as a People Manager, overseeing a team of 10+ professionals.
• Proven track record in personalized, triggered, omnichannel campaigns.
• Strong understanding of paid media buying platforms (Google, Meta, programmatic, RMNs) and performance KPIs.
• Hands-on experience with A/B testing, incrementality testing, and analytics platforms.
• Solid grasp of first-party data strategy and privacy-compliant activation.
• Highly analytical with ability to convert data into actionable insights.
• Proven success in budget management at scale ($12M+).
• Strong leadership and people management skills, including coaching and developing team members.
• Strong collaboration and communication skills, with ability to align campaigns to broader brand narrative.

Nice to Have

• Experience with Adobe Experience Platform (AEP).
• Experience working with Adobe Creative products.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.

Benefits & Perks

• Professional growth and development.
• Health, dental, and vision insurance.
• Well-being programs, health savings, and flexible spending accounts.
• Retirement plans.
• Open leave policy.
• Annual discretionary bonus and incentives.