Marketing Automation Specialist

About the Role

Key Responsibilities

• Serve as the primary expert on the Miva eCommerce platform, handling integrations, licenses, and resolving technical issues stemming from the recent migration.
• Diagnose and address critical problems within the checkout process and overall site performance to restore seamless functionality.
• Act as a liaison with third-party development teams, ensuring accountability and adherence to platform standards.
• Resolve data flow inconsistencies by troubleshooting MailChimp integrations and improving marketing automation processes.
• Conduct an audit of SEO performance post-migration, implementing strategies to recover organic search rankings and enhance visibility.
• Collaborate with future creative and UX hires to ensure technical and content-based SEO best practices are followed.
• Analyze traffic trends and develop actionable strategies to recover and grow site engagement.
• Communicate solutions and updates effectively to stakeholders, translating technical challenges into clear insights for non-technical audiences.
• Manage relationships with internal teams and external vendors, ensuring alignment and progress toward goals.

Requirements

• Minimum of 5 years of experience in Digital Marketing, Marketing Automation, and eCommerce.
• Hands-on expertise with the Miva platform is required; experience with Shopify or BigCommerce is a plus.
• Strong troubleshooting skills, particularly in resolving issues related to platform migrations, checkout funnels, and data integrations.
• Proven knowledge of SEO best practices, including technical and content-driven strategies, with a track record of recovery success.
• Proficiency in Google Analytics, Google Tag Manager, Google Ads, and other digital marketing tools.
• Ability to hold vendors accountable and perform effectively in high-pressure situations.

Nice to Have

• Familiarity with UX/UI principles to support customer journey enhancements and navigation improvements.

Qualifications

• Experience with the Miva platform is required.
• Experience with Shopify or BigCommerce is a plus.
• Proficiency with digital marketing tools such as Google Analytics, Google Tag Manager, and Google Ads.

Benefits & Perks

• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in the company 401(k) plan.
• Access to top jobs, competitive compensation, and benefits.
• Free online training and mobile app for job alerts and AI-matched jobs.