Marketing Content Specialist

About the Role

Key Responsibilities

• Maintain and manage segment level value proposition content for use by sales, technical and marketing teams including segment capabilities, messaging guidelines and audience frameworks.
• Create and update product documentation in partnership with product marketing and support new product launches with product related content.
• Protect brand image and brand voice consistency across all content formats in line with brand guidelines.
• Curate content for business segment web pages to achieve brand share of voice, collaborating with product marketing and digital marketing team.
• Monitor, report and analyze web and SEO traffic to optimize content performance and digital customer experience.
• Work with Marketing Campaign Specialist to evaluate engagement in campaign content and propose enhancements to optimize campaign performance.
• Create and maintain editorial calendar and drive content production schedules and resources to meet deadlines.
• Ensure sales and marketing teams have access to relevant content via internal channels.
• Work closely with the channel team to ensure partner marketing content is available to Partners for external communications.
• Work with IT to ensure content is up to date and available within Digital Asset Management platform.
• Collaborate with regional marketing teams to understand content needs, translations, and local requirements.
• Collaborate with corporate communications team to ensure Data Center business segment content is incorporated into corporate communications.

Requirements

• Bachelor's degree in marketing or equivalent experience.
• 3+ years' experience in content creation, production and management with ability to proofread, edit, and direct design features.
• Demonstrated capabilities in a variety of digital marketing content types.
• Proven ability to improve content performance by identifying user data, engagement and consumption rates.
• Strong understanding of SEO and SEM and how to maximize keyword strategies.
• Ability to work with technical language.
• A good storyteller, visually and verbally.
• Organizational skills, project management and time management.
• Effective internal and external communication skills (written, verbal, and presentation).
• Growth mindset - open to new opportunities.
• Ability to operate in a globally matrixed organization.
• Some industry experience an advantage.
• Eagerness to learn, develop and grow with the business.

Nice to Have

• Some industry experience an advantage.

Qualifications

• Bachelor's degree in marketing or equivalent experience.

Benefits & Perks

• Comprehensive benefits package including medical, dental, and vision plans.
• Life and accidental death insurance.
• 401(k) plan and participation in the Company's Incentive Plan.
• Eleven paid holidays in a full calendar year.
• Paid vacation (prorated based on start date).
• Other leave options.