Marketing Coordinator

About the Role

Key Responsibilities

• Write creative and impactful copy for various purposes, platforms, and channels and work with cross-functional teams to optimize marketing copy.
• Develop and manage marketing materials by sourcing content and data from relevant stakeholders, collaborating with the design team, editing images, and proofreading to ensure accuracy and quality.
• Update content regularly to maintain relevance throughout the year.
• Organize and input marketing content into digital platforms, share assets with key stakeholders, and maintain organized file management within the shared drive.
• Participate in the peer review process by proofreading, fact-checking, and offering constructive feedback to ensure all marketing initiatives meet high-quality standards.
• Assist with the reporting of all marketing campaigns by gathering data, formatting for clarity, and compiling final reports for distribution to stakeholders.
• Assist with email data segmentation by updating data sources, running data reports, formatting data files, and ensuring accurate uploads into relevant systems.
• Manage and update marketing materials and resources, coordinating timelines and collaborating with cross-functional teams to deliver content on time.
• Support brand websites by updating content, writing copy, editing images, uploading assets, and submitting and managing support tickets.
• Actively contribute creative ideas for new campaign initiatives based on past campaign performance, current trends, and understanding of marketing and business objectives.
• Stay informed on industry trends and best practices by attending webinars, training sessions, and educational events.
• Provide on-site and remote support for company events as needed, ensuring smooth execution and alignment with business goals.
• Support the Sales Marketing Director and sales marketing team on additional/other initiatives and projects as needed.

Requirements

• Experience in supporting marketing initiatives and campaigns.
• Ability to write creative and impactful copy for various purposes and channels.
• Strong organizational skills and attention to detail.
• Experience with managing digital content and updating websites.
• Ability to collaborate with cross-functional teams and stakeholders.
• Proficiency in proofreading, fact-checking, and editing images.
• Experience with data reporting, segmentation, and uploading data into systems.
• Ability to manage multiple projects and meet deadlines.
• Willingness to stay informed on industry trends and best practices.
• Supportive attitude for both on-site and remote event assistance.

Nice to Have

• Experience with digital marketing tools and platforms.
• Knowledge of marketing analytics and reporting software.
• Previous experience supporting event logistics and execution.