Marketing Director, Events

About the Role

Key Responsibilities

• Lead and own the national calendar of events across both Ellison Technologies (ET) and GSC, including IMTS, JOTP events, and virtual and physical events.
• Develop and execute strategies to leverage showrooms for seasonal themed events, lunch & learns, and 'event in a box' programs.
• Launch and sustain a virtual customer engagement program for ET, building on the success of GSC's current program.
• Lead and support the rollout of Ellison's G.R.O.W initiative across the organization, including service, parts, application engineers, spindle rebuild, tech support, and financial services teams.
• Create campaign calendars and content development plans for events.
• Develop training plans and content in collaboration with Sales Gravy, including onboarding for new hires.
• Set KPI goals and develop and implement lead management processes.
• Ensure ongoing program evolution, staff onboarding, and periodic review to deliver sustained results.
• Manage a Marketing Specialist reporting into this role.

Requirements

• Experience developing and executing B2B marketing events supporting a sales organization.
• Ability to articulate how events are chosen and how success or ROI is measured.
• Strong project management skills to juggle multiple tasks and initiatives.
• Ability to lead strategic initiatives from development through successful implementation and sustainment.
• Location in the Chicagoland market preferred, but candidates from Houston or Germantown, WI, may also be considered.

Qualifications

• Experience in B2B marketing event planning and support of sales teams.
• Ability to develop and articulate event strategies and measure their success.