Marketing Specialist

About the Role

Key Responsibilities

• Update, maintain, and improve company websites across all affiliated entities.
• Ensure site content is accurate, current, and aligned with brand standards.
• Implement SEO strategies to improve search engine rankings.
• Manage all company social media accounts.
• Create and schedule engaging content that reflects company values and projects.
• Monitor performance analytics and adjust strategies accordingly.
• Design marketing materials, internal communications, and digital/print advertisements.
• Produce visual content including infographics, brochures, banners, PowerPoint presentations, and more.
• Ensure brand consistency across all platforms and materials.
• Collaborate with management, estimating, business development, and operations teams to develop technical proposals.
• Draft, edit, and format high-quality responses for RFPs, RFQs, and design-assist pursuits.
• Ensure proposals are professionally presented and meet client specifications and deadlines.
• Periodically travel to job sites and company locations to document work in progress and completed projects.
• Capture photos, gather employee insights, and create content for marketing and promotional use.
• Conduct interviews with department leaders to understand ongoing needs and priorities for marketing support.
• Work with various departments and executive leadership to support internal campaigns and employee engagement efforts.
• Provide creative support for events, newsletters, training content, and special initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Graphic Design, Web Design, Journalism, or a related field preferred.
• 5+ years of experience in a similar role, ideally in the construction, manufacturing, or industrial sectors.
• Proficiency in web design tools (WordPress, HTML/CSS), Adobe Creative Suite (Photoshop, InDesign, Illustrator), and Microsoft Office.
• Strong proofreading and technical writing skills.
• Experience preparing proposals for construction or engineering projects is a plus.
• Working knowledge of social media management tools.
• Excellent project management and communication skills.
• Willingness to travel periodically to company locations and job sites.
• Photography and video editing experience is a plus.

Nice to Have

• Experience with proposal preparation for construction or engineering projects.
• Photography and video editing experience.

Qualifications

• Bachelor's degree in Marketing, Communications, Graphic Design, Web Design, Journalism, or a related field

Benefits & Perks

• Competitive salary
• Comprehensive benefits including medical, dental, and vision insurance
• 401(k) plan with company match
• Paid time off
• Opportunities for creativity, ownership, and career advancement