Member Experience, Senior Content Manager

About the Role

Key Responsibilities

• Architect and develop a comprehensive member-centric content strategy focused on educating, engaging, and retaining Maven members to improve clinical outcomes.
• Personally draft, edit, and produce high-impact, engaging content across various formats such as articles, guides, video scripts, and interactive tools, applying instructional design principles.
• Identify, evaluate, and implement AI tools and technologies to streamline content creation, personalize member experiences, and enhance content quality and innovation.
• Lead, mentor, and scale a team of content producers, fostering a collaborative and data-driven environment, and developing strategies to increase content production capacity.
• Establish KPIs for content performance, analyze data with the analytics team, and use insights to iterate and optimize content strategies, reporting on impact to stakeholders.
• Partner with Product, Clinical, and Engineering teams to enhance content formats within the CMS platform, improving discoverability and accessibility for members.
• Monitor market trends in content formats and member engagement strategies, translating insights into actionable initiatives.
• Operate at both strategic and tactical levels, from defining long-term content vision to hands-on content creation.

Requirements

• 7-10+ years of progressive experience in content marketing, with a focus on member/customer retention, education, and engagement.
• Proven success in developing and implementing impactful content strategies that drive measurable results.
• Exceptional writing, editing, and storytelling skills, with the ability to translate complex health topics into clear, engaging, and actionable content.
• Experience utilizing AI tools for content creation, analysis, or personalization.
• Demonstrated success in leading, managing, mentoring, and scaling content teams.
• Strong experience partnering with product and technology teams to improve in-platform content discoverability and experience.
• Proficiency with content management systems (CMS) and familiarity with marketing automation tools.
• Strong analytical skills to interpret data, derive insights, and present findings effectively.
• Outstanding communication, collaboration, and interpersonal skills.
• Bachelor's degree in Marketing, Communications, Journalism, Health Education, Instructional Design, or a related field.

Nice to Have

• Deep experience in the healthcare or health tech industry, with understanding of clinical concepts and patient education principles.
• Experience creating content aimed at driving positive health outcomes or supporting clinical programs.
• Familiarity with content performance metrics related to member engagement and health education.
• Experience with video production, editing tools, and managing multimedia content projects.
• Knowledge of graphic design principles and tools such as Figma and Canva.
• Experience with Contentful platform.

Benefits & Perks

• Base salary range of $130,000 - $145,000 per year, with stock options and benefits.
• Hybrid work model with in-office collaboration in New York City three days a week (Tuesday, Wednesday, Thursday).
• Employer-covered health, dental, and insurance plans.
• Access to full platform and specialists for mental health, reproductive health, family planning, and pediatrics.
• Whole-self care through wellness partnerships.
• In-office meals and team days.
• 16 weeks 100% paid parental leave and new parent stipend (for employees with 1+ year).
• Annual professional development stipend and access to a personal career coach.
• 401K matching with immediate vesting for US-based employees.