Paid Media Expert

Robert Half

Southfield, MI

Contract

Mid Level

18 days ago

Job Description

About the Role

Robert Half is actively seeking paid media professionals with a strong agency background to join a variety of contract and full-time opportunities. The role involves driving results through strategic paid campaigns and making an impact in the digital advertising space.

Key Responsibilities

Developing and executing paid media strategies across platforms like Google Ads, Facebook, LinkedIn, and more.
Managing multi-channel campaigns for clients, optimizing for maximum ROI through data-driven insights.
Conducting in-depth analysis of campaign performance, adjusting strategies to improve performance and meet KPIs.
Collaborating with cross-functional teams (creative, account management, etc.) to ensure campaigns align with client goals and branding.
Overseeing budget allocation, bid strategies, and ad creative to ensure campaigns are efficient and effective.
Staying on top of industry trends, new platforms, and best practices to keep campaigns cutting-edge.

Requirements

Experience with paid media campaigns, preferably in an agency setting.
Knowledge of platforms such as Google Ads, Facebook, LinkedIn, and others.
Ability to analyze campaign performance data and optimize accordingly.
Strong collaboration skills to work with cross-functional teams.
Understanding of budget management, bid strategies, and ad creative development.

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