Paid Media Manager

About the Role

Key Responsibilities

• Operate hands-on within The Trade Desk to plan, build, launch, and optimize programmatic campaigns (display, video, CTV, etc.).
• Oversee campaign execution across other digital channels (search, social, retail media) in coordination with agency teams.
• Align media strategy with seasonal plans, brand priorities, and customer insights—ensuring activation maps back to business objectives and audience segmentation.
• Support the build-out and refinement of internal media playbooks, processes, and test-and-learn agendas.
• Partner with brand teams and analytics to allocate media budgets across channels, brands, and retail partners with a focus on volume growth and cost reduction.
• Own in-flight campaign optimization, pacing, bid adjustments, creative rotation, and audience refinement.
• Leverage real-time data to drive decisions and maximize return on ad spend (ROAS).
• Deliver clear, consistent reporting and insights, partnering with analytics to interpret media's contribution to business KPIs and first-party data capture.
• Translate complex data into actionable recommendations and present findings to cross-functional stakeholders.
• Continuously evaluate DSP and media partner performance; make buy/sell decisions and drive platform-level optimizations.
• Partner across Shopper Marketing, eCommerce, Brand, and Creative to ensure unified media strategies and seamless activation across the funnel.
• Serve as the daily point of contact with our external media agency—overseeing campaign execution, asset delivery, performance updates, and budget reconciliation.
• Collaborate with retail teams to ensure retail media activations are integrated into broader brand campaigns and performance is tracked holistically.
• Hold internal and external partners accountable to media KPIs, timelines, and quality standards.

Requirements

• Bachelor's degree in Marketing or other related field.
• 4-6 years of hands-on media planning and buying experience in digital channels.
• Experience using The Trade Desk is highly preferred.
• Deep knowledge of digital media platforms including programmatic display, video, paid social, search, and retail media.
• Proven experience executing and optimizing in-flight campaigns and managing budgets across multiple stakeholders.
• Strong analytical mindset with the ability to distill data into clear, actionable insights.
• Comfortable navigating performance measurement tools such as Adobe Analytics, Google Analytics, MMM/MMX, or similar.
• Excellent communication skills and a collaborative spirit, with the ability to manage agency relationships and cross-functional partnerships.
• Experience in CPG, retail, or performance-driven environments preferred.

Nice to Have

• Experience in CPG, retail, or performance-driven environments.

Qualifications

• Bachelor's degree in Marketing or related field
• 4-6 years of digital media planning and buying experience

Benefits & Perks

• Paid time off
• 401(k) plans
• Affordable health, life, dental, vision and prescription drug benefits