Paid Media Manager

VCA Animal Hospitals

Los Angeles, CA

Full Time

Senior

67k-100k

10 days ago

Job Description

About the Role

The Paid Media Manager is responsible for leading and overseeing the development and execution of digital advertising campaigns across various platforms. This role involves conducting research, setting up campaigns, and analyzing performance to optimize results. The position is a key member of the Direct Response Advertising team within VCA's Brand + Marketing department, contributing to the company's overall growth through strategic digital advertising initiatives.

Key Responsibilities

Develop and lead the implementation of overall digital advertising strategy.
Conduct research to identify target audiences and develop campaign strategies.
Set up and manage digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
Monitor campaign performance and analyze data to identify opportunities for optimization.
Collaborate with cross-functional teams to ensure alignment with overall marketing and business objectives.
Stay up-to-date with industry trends, best practices, and emerging technologies related to digital advertising.

Requirements

Bachelor's degree in marketing, Advertising, related field or equivalent experience.
5+ years of experience in digital advertising or related field.
Experience in health care and/or CPG is a plus.
Strong understanding of digital advertising landscape and best practices.
Strong analytical skills, with experience in data analysis and interpretation.
Experience with digital advertising platforms and tools, such as Google Ads, Facebook Ads, and LinkedIn Ads.
Experience with ad targeting, ad creation, ad optimization, and bid management.
Familiarity with Google Analytics, Google Tag Manager, and other web analytics platforms.
Ability to use data visualization tools such as Power BI, Tableau, or Google Data Studio.
Knowledge of Excel and other spreadsheet programs to analyze and manipulate data.
Knowledge of the latest trends and emerging technologies related to digital advertising.
Excellent communication and collaboration skills.

Nice to Have

Experience with data visualization tools such as Power BI, Tableau, or Google Data Studio.
Experience in health care and/or CPG sectors.

Qualifications

Bachelor's degree in marketing, Advertising, or related field.
5+ years of experience in digital advertising.

Benefits & Perks

Competitive compensation along with a comprehensive benefits package.
Medical, dental, vision insurance.
Paid vacation and sick days.
401(k) retirement plan.
Generous employee pet discounts.

Working at VCA Animal Hospitals

We are proud to be an Equal Opportunity Employer - Veterans / Disabled. The company emphasizes a dynamic work environment, continuous learning, and a commitment to diversity and inclusion.

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