Paid Media Manager

About the Role

Key Responsibilities

• Develop and lead the implementation of overall digital advertising strategy.
• Conduct research to identify target audiences and develop campaign strategies.
• Set up and manage digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
• Monitor campaign performance and analyze data to identify opportunities for optimization.
• Collaborate with cross-functional teams to ensure alignment with overall marketing and business objectives.
• Stay up-to-date with industry trends, best practices, and emerging technologies related to digital advertising.

Requirements

• Bachelor's degree in marketing, Advertising, related field or equivalent experience.
• 5+ years of experience in digital advertising or related field.
• Experience in health care and/or CPG is a plus.
• Strong understanding of digital advertising landscape and best practices.
• Strong analytical skills, with experience in data analysis and interpretation.
• Experience with digital advertising platforms and tools, such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Experience with ad targeting, ad creation, ad optimization, and bid management.
• Familiarity with Google Analytics, Google Tag Manager, and other web analytics platforms.
• Ability to use data visualization tools such as Power BI, Tableau, or Google Data Studio.
• Knowledge of Excel and other spreadsheet programs to analyze and manipulate data.
• Knowledge of the latest trends and emerging technologies related to digital advertising.
• Excellent communication and collaboration skills.

Qualifications

• Bachelor's degree in marketing, Advertising, or related field (or equivalent experience).
• 5+ years of experience in digital advertising or related field.

Benefits & Perks

• Competitive compensation along with a comprehensive benefits package.
• Medical, dental, vision insurance.
• Paid vacation and sick days.
• 401(k) plan.
• Generous employee pet discounts.