Paid Media Manager
Element Three
Job Description
About the Role
At Element Three, we foster growth in people and business so they can change the world. We specialize in modernizing go-to-market strategies for manufacturers with complex distribution channels, transforming good brands into industry leaders through accountable, results-driven marketing. When you join our team, you'll work alongside tenacious professionals who excel at what they do while lifting each other up. Our Core Values aren't just words on a wall—they guide every decision and strategy we create. For culture-conscious leaders pursuing market leadership, Element Three is the marketing consultancy that accelerates business transformation, builds brand relevance, and delivers measurable performance outcomes. As a Paid Media Manager, you are an experienced digital or traditional media buyer with a background in digital marketing. The client and the team look to you to buy and manage paid media across digital/traditional platforms for clients, influence paid media strategy across multiple campaigns, channels, and platforms to achieve business goals, and operate systematically using data to guide decisions. You are responsible for building, optimizing, and guiding reporting for media campaigns, operationalizing and refining media programs for clients, with experience in campaign creation, execution, and optimization.
Key Responsibilities
- Review recent campaign performance and make optimization recommendations to a senior PMM or make optimizations based on trends in the data.
- Collaborate with a Senior Digital Marketing Manager on a full-funnel marketing strategy for an existing client.
- Build digital media campaigns and run/optimize them within budgets.
- Identify opportunities or gaps within a current client's media strategy and provide comprehensive solutions.
- Assist account services with walking a client through reporting and campaign performance.
- Collaborate with creatives to design and deploy campaigns that drive business results for clients.
- Create an Omnichannel digital/traditional Paid Media Plan for new or existing clients, recommending channels, platforms, and audiences to expand brand awareness.
Requirements
- 2+ years of media buying/digital marketing experience and experience working in/with agencies.
- Sound business acumen and client presentation skills.
- A deep understanding of paid digital marketing channels, tactics, and strategies, and how they work together to provide a seamless customer experience.
- Digital advertising platform and reporting experience (Google Ads, Bing, Meta, LinkedIn Ads, demand-side platforms, Twitter, Pinterest, Google Tag Manager, Google Analytics, Google Data Studio/Looker, etc.).
- A data-first mindset that emphasizes media buying to drive client business KPIs (leads, traffic, sales, etc.).
- Ability to analyze and report on campaign progress and optimization recommendations.
- Desire to continue paid media subject matter expertise by understanding key industry trends and emerging technology to provide informed thought leadership.
Nice to Have
- Experience in digital marketing and media buying in agency environments.
- Strong analytical skills and familiarity with reporting tools.
- Knowledge of emerging industry trends and technologies.
Working at Element Three
At Element Three, we value growth, accountability, results-driven strategies, and a collaborative team environment guided by core values that influence every decision and strategy.
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About Element Three
Website
elementthree.com
Location
Carmel, IN
Industry
Marketing Consulting Services
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