Paid Media Specialist

About the Role

Key Responsibilities

• Execute paid media campaigns across Meta, Google Ads, and TikTok, optimizing targeting, creative, and placements to drive performance.
• Track campaign performance ensuring creative, targeting, and placements align with brand and performance goals.
• Prepare reports and make data-driven recommendations for improvement.
• Maintain an ad calendar, collaborating with sales and content marketing teams to schedule and prioritize campaigns during high-impact periods.
• Support retail media initiatives, including campaigns on Target Roundel, Walmart Connect, and Amazon Advertising.
• Coordinate paid media assets, ensuring all creative and copy are delivered on time and in alignment with promotional strategies.
• Oversee product detail page (PDP) maintenance for key retail and eCommerce platforms, ensuring accuracy, optimization, and consistency with brand guidelines.

Requirements

• 2+ years of experience managing paid media campaigns across digital platforms, ideally in an agency setting.
• Proven success owning paid ad budgets and driving measurable results through campaign optimization.
• Hands-on experience with Meta, Google Ads, and TikTok advertising.
• Strong organizational skills with the ability to manage an ad calendar and coordinate with multiple stakeholders.
• Experience working with retail media platforms like Target Roundel and Walmart Connect preferred.
• Detail-oriented with strong analytical skills to monitor performance metrics and make data-driven adjustments.

Nice to Have

• Experience working with retail media platforms like Target Roundel and Walmart Connect.

Qualifications

• Mid-level analysis skills.
• Organizational skills.
• Google Ads experience for 2 years.

Benefits & Perks

• 15 days Paid Time Off your first year, with an additional day each year thereafter (up to 25 days), plus paid sick days, holidays, and parental leave options.
• Medical, dental, and vision insurance as well as commuter benefits and voluntary benefits.
• Annual bonus payouts for all salaried employees, and up to a 5% 401k match with no vesting period.
• Summer Fridays - from Memorial Day to Labor Day enjoy half days every Friday.
• Hybrid work model with at least 2 days per week on-site at Lincoln Park office.