Paid Search and Social Specialist

About the Role

Key Responsibilities

• Establish and maintain oversight of all paid search and social campaigns
• Provide subject matter expertise related to ad builds, performance monitoring, scaling budgets up or down effectively
• Build, monitor and optimize campaign performance in Google, Local Service Ads, PMAX, Bing
• Manage paid social on platforms: Facebook, Instagram, LinkedIn, TikTok, Snapchat
• Monitor performance metrics consistently, set up alerts and triggers to detect and address discrepancies
• Efficiently find details affecting the campaign negatively or positively and adjust accordingly
• Determine and implement optimal bid strategies that produce the maximum ROI profitability
• Learn and adapt to emerging digital technologies and platforms related to search and social
• Optimize client campaign metrics through A/B testing, data analysis and customer feedback
• Collaborate with Data & Analytics team to show performance, adjust campaigns for optimal reporting and performance
• Collaborate with account team leads and senior leadership to understand client goals and expectations, forecast and estimate for proposals, make recommendations for improvement and upscaling

Requirements

• 3-5 years of experience executing SEM campaigns
• Experience with Google's portfolio, especially Performance Max, Demand Gen and YouTube
• Proven track record of executing paid search campaigns with budgets in-excess of 6-figures
• Experienced in executing successful campaigns of regional and national scope
• Expert in Google Analytics, tag management, conversion tracking, goal establishment
• Deep knowledge of search and social platforms, requirements, restrictions, specs
• Attention to detail, deadline oriented, strong organizational skills
• Confident analyzing large sets of data and making recommendations, developing and executing strategies based on findings
• Excellent written and verbal communication skills with an ability to synthesize technical details and communicate across the organization

Nice to Have

• Experience with emerging digital technologies and platforms related to search and social

Benefits & Perks

• Competitive pay and benefits including insurance, paid holidays and family leave
• Hybrid work model with generous work from home options and/or work from our 30th floor downtown Nashville home (paid parking included)
• Unique Work From Anywhere program extends flexibility and travel opportunities
• A Google Premier Partner team
• Community give-back with our company pro bono program
• Professional development and mentoring programs
• Employee-driven culture, retreats, happy hours and more have made us a 12x Top Workplace winner