Performance Marketing Executive
Yoti
Job Description
About the Role
Born in 2014, Yoti is a digital identity and biometric technology company that makes it safer for people to prove who they are. The Yoti app was designed with privacy at its core, giving people a secure way to prove their identity and share third-party credentials with organisations and other people. Today, we have over ten million app downloads around the world. We've expanded our offering to a suite of business solutions that span identity verification, age verification and estimation, e-signing, AI anti-spoofing technologies and we continue to think of innovative new offerings. From day one, we've been working to fix an outdated identity system. This is not a journey we make on our own but with policy advisors, think tanks, researchers, academics, humanitarian bodies, our users and everyday people. We are committed to solving identity problems through grassroots research and social purpose initiatives. You'll be joining a growing performance marketing function within Yoti's wider marketing team. Working closely with our Acquisition Lead, this is an opportunity to build on your hands-on experience shaping and scaling user acquisition efforts from the ground up. We work collaboratively across marketing and other teams to drive app growth, focusing on experimentation, performance analysis, and creative testing. We are looking for someone who thrives in fast-paced environments and enjoys solving problems with data and creativity.
Key Responsibilities
- Execution of user acquisition app install campaigns for Yoti app
- Execute and optimise acquisition marketing campaigns across multiple mobile channels
- Comprehensive user acquisition reporting, analyse KPIs and ROAS
- Experiment and analyse campaigns, identify ad creative, messaging and audience opportunities
- Understand which creative concepts and messages best resonate with audiences, and identify creative opportunities based on these insights
- Running multiple marketing tests and presenting results to the team with concrete recommendations
- Manage campaign structure and naming conventions to ensure data clarity and consistency
- Manage internal relationships with day-to-day communication and reporting
Requirements
- Proven experience in performance marketing and media buying for mobile apps
- Familiarity with mobile marketing channels such as Facebook, Google Ads, TikTok & Snapchat
- First-hand experience of creating and optimising campaigns on multiple channels
- Experience with A/B testing and interpreting results to guide optimisations
- Familiarity in using mobile attribution tools such as Adjust, Appsflyer, Branch or Singular
- Strong analytical skills with Google Sheets, Excel and campaign dashboards
- Detail-oriented with a clear understanding of campaign structure, naming conventions, and reporting best practices
- Excellent communication skills, both written and verbal
Nice to Have
- Experience working in fast-paced environments
- Creative problem-solving skills
- Ability to work collaboratively across teams
Qualifications
- Experience in performance marketing and media buying for mobile apps
Benefits & Perks
- Medical Insurance cover of INR 5 lakhs
- Life Insurance / Accidental cover
- Gratuity as per law
- PF as per law
- 18 days paid leave + 6 sick day leave (Yearly)
- 10 declared holidays (Yearly)
- 5 fully paid Selfie Days for personal development, volunteering, charity events
- Quarterly team and company activities, social clubs
- Continuous learning opportunities including annual training budgets and conferences
Working at Yoti
We value a positive attitude and people who have a collaborative, creative and transparent approach to solving problems. We believe in equal opportunities and are committed to making our recruitment process inclusive and accessible. We are proud to be a Disability Confident employer and support applicants with disabilities or long-term conditions during the application and interview process.
Job Details
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About Yoti
Website
yoti.com
Company Size
251-500 employees
Industry
All Other Professional, Scientific, and Technical Services
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