Performance Marketing Manager

About the Role

Key Responsibilities

• Develop and manage a multi-channel performance marketing strategy aligned with pipeline and revenue goals
• Define channel-specific KPIs and create testing roadmaps to optimize cost per lead, conversion rates, and overall campaign performance
• Conduct audience segmentation and persona targeting to improve reach and engagement in priority verticals
• Manage SEM campaigns across Google Ads and Bing, including keyword research, ad copywriting, bidding strategies, and landing page optimization
• Lead SEO initiatives (on-page, off-page, and technical) to increase organic search rankings, visibility, and qualified traffic
• Develop and implement Answer Engine Optimization (AEO) strategies to increase brand visibility and citation rates in AI-powered search tools
• Plan, execute, and monitor LinkedIn Ads campaigns, including Sponsored Content, InMail, and retargeting
• Create, deploy, and analyze outbound email marketing campaigns, leveraging marketing automation and personalization to increase engagement
• Write effective ad copy, landing page content, and calls to action that align with brand voice and drive conversion
• Apply best practices for landing page design, form optimization, and CTAs to maximize conversion rates
• Ensure SEM and SEO strategies follow industry best practices for quality score, click-through rate, and lead quality
• Develop and run A/B and multivariate tests across ads, landing pages, and email campaigns to optimize creative, messaging, and conversion rates
• Track, analyze, and report campaign performance against established KPIs, providing actionable insights for continuous improvement
• Analyze A/B and multivariate test results to identify winning variations and apply learnings across campaigns
• Monitor competitive activity and industry trends, including advancements in AI-driven search, to inform campaign strategy
• Manage budgets and ensure efficient allocation of spend across channels
• Collaborate with SEO and A/B testing agencies to drive results
• Partner with Creative Services to develop high-performing visual assets for campaigns
• Collaborate with Sales to ensure alignment on lead quality and follow-up processes
• Work closely with the broader marketing team to integrate performance campaigns into larger go-to-market initiatives

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 5+ years of hands-on experience in performance marketing, with proven success in SEM, SEO, LinkedIn Ads, and outbound email
• Strong writing skills with the ability to produce compelling ad copy, landing page content, and email campaigns
• Proficiency with Google Ads, Google Analytics (GA4), Bing Ads, and LinkedIn Campaign Manager
• Experience with marketing automation platforms and CRM systems (e.g., Salesforce + Marketing Cloud Account Engagement)
• Deep understanding of performance marketing best practices, including landing page optimization, call-to-action strategies, and SEM/SEO campaign structure
• Proven track record of designing and testing high-performing landing pages and CTAs that increase conversion rates
• Hands-on experience designing, executing, and analyzing A/B and multivariate tests for performance marketing campaigns
• Ability to turn test results into actionable insights that improve campaign performance and ROI
• Strong project management and organizational skills, with the ability to manage multiple campaigns in a fast-paced environment

Nice to Have

• Experience in B2B technology or telecommunications marketing
• Experience targeting vertical markets such as commercial real estate, multifamily, or healthcare