PERFORMANCE MARKETING MANAGER DEMAND GENERATION

About the Role

Key Responsibilities

• Lead multi-channel campaigns across paid search, social, display, retargeting, and emerging platforms.
• Build and execute campaign strategy from audience segmentation through to launch, optimization, and ROI reporting.
• Manage and optimize a multi-million-dollar budget, improving CAC efficiency and LTV:CAC ratios.
• Drive funnel optimization and attribution modeling, collaborating with Growth Ops and Data teams.
• Lead a testing roadmap of A/B and multivariate experiments across channels, creatives, audiences, and bidding strategies.
• Partner with Sales and Product Marketing to align campaigns with GTM initiatives, launches, and enterprise motions.
• Deliver executive-level reporting with insights and actionable recommendations.

Requirements

• 8-12 years in demand generation, performance marketing, or growth marketing (ideally SaaS, developer tools, or enterprise tech).
• Proven track record of driving pipeline and revenue growth through digital campaigns.
• Deep expertise with Google Ads, LinkedIn Ads, Meta, DSPs, and analytics/attribution platforms (Looker, Segment, Amplitude, Marketo, Salesforce).
• Strong grasp of funnel metrics, attribution models, and performance economics.
• Experience managing large-scale budgets across multiple regions and segments.
• Analytical, data-driven mindset with creative instincts for scaling new channels.
• Excellent collaboration skills with Growth, Sales, Product, and Marketing partners.

Nice to Have

• Experience in SaaS, developer tools, or enterprise tech industries.
• Experience working in a high-velocity, innovative culture.

Qualifications

• 8-12 years in demand generation, performance marketing, or growth marketing.

Benefits & Perks

• High-impact programs with direct influence on pipeline and revenue.
• Opportunity to collaborate with world-class teams and senior leadership.
• Be part of a culture built on velocity, ownership, and innovation.