Principal Field & Channel Marketing Manager

About the Role

Key Responsibilities

• Planning and executing a lead generation-driven field marketing strategy primarily focused on events (proprietary and third-party).
• Researching and assessing relevant industry and technology events for the sales and marketing teams that meet event sponsorship requirements, including target customer engagement and brand awareness with a specific cost per lead.
• Working with the Channel Sales organization to develop and execute demand generation programs through Channel MDF in alignment with the Channel growth strategy.
• Collaborating with internal cross-functional teams and external partners to execute all events, including development of creative assets, demo productions, materials, and logistics.
• Being the main point person for all regional events coordination and assessment.
• Identifying opportunities to engage existing customers and attract and engage prospects.
• Tracking budget, ROI, and number of MQLs for each event by collaborating with sales and marketing leadership.
• Managing onsite logistics for events, providing social support during non-event periods, and managing the settlement of marketing support with third-party vendors.
• Participating in research, designing, development, and coordination of organizational events and meetings, and providing solutions to organizational challenges.
• Managing end-to-end field marketing projects from planning to budget estimation.
• Managing lead acquisition and nurturing campaigns, including regional campaign creation and social media marketing.
• Working closely with sales, product marketing, and regional campaign teams to evaluate the impact of marketing events and gather feedback on demand generation success.

Requirements

• 10+ years of experience in B2B marketing, preferably in the marketing technology sector.
• Hands-on experience with field marketing planning and execution.
• Comfortable working cross-functionally and independently.
• Up-to-date with current digital marketing trends and technology, with the ability to adapt to different tools.
• Experience with inbound marketing and sales software such as HubSpot and Salesforce.
• Channel marketing experience.
• Strong oral, written, and verbal communication skills.
• Demonstrated track record in field marketing.
• Exceptional leadership and management skills.
• Strong organizational skills with emphasis on time management.
• Strong interpersonal and negotiation skills.
• Ability to work independently or in groups.
• Self-motivated with flexibility and adaptability.
• Strong analytical skills with attention to detail.
• Ability to handle pressure and work in a constantly changing environment.
• Bachelor's degree in marketing or equivalent experience.
• 2+ years' experience in IT B2B marketing, preferably in cybersecurity.
• Experience in event planning, management, and support.
• Experience working in a two-tier channel sales organization.
• Working knowledge of Salesforce.com, Outreach, HubSpot, and Asana.
• Excellent Microsoft Office skills: Word, PowerPoint, Excel.

Nice to Have

• Experience in the cybersecurity sector.
• Experience with inbound marketing and sales software such as HubSpot & Salesforce.
• Experience working in organizations with a two-tier channel sales model.

Qualifications

• Bachelor's degree in marketing or equivalent experience.
• 2+ years' experience in IT B2B marketing, preferably in cybersecurity.
• Experience in event planning, management, and support.
• Experience working in a two-tier channel sales model.
• Working knowledge of Salesforce.com, Outreach, HubSpot, and Asana.
• Excellent Microsoft Office skills: Word, PowerPoint, Excel.

Benefits & Perks

• Salary range of $130,000.00 - $150,000.00, including variable compensation.
• Bonuses, paid time off, and region-specific benefits.
• Opportunity to work in a global, innovative environment committed to diversity and inclusion.