Programmatic Specialist
The Mars Agency
Job Description
About the Role
Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we've become global leaders in four key commerce disciplines - Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy - that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand, and Asia exist to drive growth for our people, our clients, and our communities all across the globe. We are seeking a Programmatic Specialist responsible for tagging and supporting activation of digital media campaigns, overseeing campaign elements including tracking metrics, issue identification, adjustments, verification tag management, reporting, maintaining a tagging spec library, and staying current on retailer tagging requirements. The role requires handling technical tasks, project management, and budgeting, executing DSP buys, and developing strategic buying solutions. Candidates must reside near our Chicago office.
Key Responsibilities
- Manage client Programmatic media campaigns, including DSP strategy development, QA, campaign creation and management, optimization, report delivery, and client communication
- Develop strategies across all solutions to achieve campaign KPIs; analyze campaign results and adjust strategy and budgets accordingly
- Provide programmatic subject matter expertise to inform opportunities for publisher buying types, creative recommendations, ad format recommendations, etc.
- Evaluate media recommendations and clearly identify key media deliverables in terms of accountability and performance
- Communicate regularly with Media and Client Management teams on campaign health, reporting, and recommendations
- Establish a culture of excellence and quality output
- Lead by example and foster an environment of subject matter expertise, collaboration, and teamwork
- Embrace Mars United Commerce's entrepreneurial vision and commitment to a positive work environment
Requirements
- 2+ years in a hands-on role managing Programmatic campaigns
- Experience with WMC DSS
- Advanced understanding of Programmatic Buying
- Working knowledge of display, video, social, and/or DSP partners, and external data or media providers (DV360, TTD, Yahoo, Meta)
- Expertise in cross-channel and cross-device tracking, optimization, and attribution
- Ability to handle multiple competing priority initiatives at once, delegating and escalating where needed
- A self-starter with ability to thrive in an ambiguous, fast-paced, results-oriented environment
- Ability and track record of cultivating strong relationships both internally and externally
- Critical thinker with decision-making skills considering needs, capabilities, and impact across multiple business units and clients
Nice to Have
- Experience with external data or media providers
- Experience with cross-channel and cross-device tracking, optimization, and attribution
Qualifications
- Educational background not explicitly specified, but implied experience in digital media and programmatic campaigns
Benefits & Perks
- Comprehensive group health plans
- Paid maternity and paternity benefits for pregnancy, adoption, and surrogacy
- Flexible paid time off
- Confidential employee assistance program
- Ongoing wellness support initiatives
- Trusted financial health advice and guidance
- Tuition support and assistance
- Flexible and supportive work environment and culture
- Medical coverage, dental, vision, disability, 401k, and paid time off for regular roles
Working at The Mars Agency
Mars United Commerce is committed to an inclusive, entrepreneurial, and positive work environment that values collaboration, excellence, and continuous growth. The company promotes diversity and provides various benefits to support employees and their families.
Job Details
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About The Mars Agency
Website
themarsagency.com
Company Size
501-1000 employees
Location
Chicago, IL
Industry
Other Services Related to Advertising
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