Senior Acquisition Marketing Manager

Fox News Network

Los Angeles, CA

Full Time

Senior

114k-185k

14 days ago

Job Description

About the Role

The FOX direct-to-consumer (DTC) platform is a new, forward-looking initiative within Tubi Media Group that brings FOX's unparalleled content portfolio—news, sports, and entertainment—directly to consumers via an innovative subscription streaming service. Driven by a highly experienced leadership team with extensive backgrounds at the intersections of media, technology, streaming, and content—and built with the full support of Fox Corporation—this venture combines entrepreneurial energy with deep media expertise. Our vision is to create a unified, modern viewing experience that puts the consumer first—seamlessly integrating live and on-demand content across platforms. At the intersection of cutting-edge technology and trusted storytelling, this is an opportunity to shape the future of streaming at one of the most pivotal moments in media. We're assembling a world-class team to deliver on that vision—and we're just getting started.

Key Responsibilities

Execute paid media strategies to acquire new subscribers for the DTC platform.
Collaborate with internal stakeholders and external agencies to develop and launch performance-driven campaigns across platforms such as Meta, Google, YouTube, and programmatic.
Manage media budgets and pacing to maximize efficiency and ROI.
Brief and review creative assets aligned to FOX ONE brand standards and campaign objectives.
Monitor campaign performance, analyze key KPIs, and generate actionable insights.
Work with product marketing and lifecycle teams to ensure a seamless customer journey from awareness to subscription.
Stay informed of industry trends and new opportunities in the paid media landscape.

Requirements

6+ years of experience in digital acquisition marketing, with a focus on paid media.
Proven success managing performance campaigns in a subscription-based or direct-to-consumer environment.
Familiarity with media buying platforms (e.g., Google Ads, Meta Ads Manager, DV360).
Strong analytical skills and ability to translate data into decisions.
Experience working cross-functionally in a fast-paced environment.

Nice to Have

Experience marketing streaming, media, or entertainment products.
Knowledge of audience segmentation, A/B testing, and incrementality test.
Familiarity with the FOX brand and its audience.

Qualifications

Educational background is not explicitly specified in the description.

Benefits & Perks

Annual discretionary bonus
Medical/dental/vision insurance
401(k) plan
Paid time off
Other benefits in accordance with applicable plan documents

Working at Fox News Network

We are an equal opportunity employer and value diversity. We consider all qualified applicants without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider qualified applicants with criminal histories consistent with applicable law.

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