Senior Acquisition Marketing Manager

About the Role

Key Responsibilities

• Execute paid media strategies to acquire new subscribers for the DTC platform.
• Collaborate with internal stakeholders and external agencies to develop and launch performance-driven campaigns across platforms such as Meta, Google, YouTube, and programmatic.
• Manage media budgets and pacing to maximize efficiency and ROI.
• Brief and review creative assets aligned to FOX ONE brand standards and campaign objectives.
• Monitor campaign performance, analyze key KPIs, and generate actionable insights.
• Work with product marketing and lifecycle teams to ensure a seamless customer journey from awareness to subscription.
• Stay informed of industry trends and new opportunities in the paid media landscape.

Requirements

• 6+ years of experience in digital acquisition marketing, with a focus on paid media.
• Proven success managing performance campaigns in a subscription-based or direct-to-consumer environment.
• Familiarity with media buying platforms (e.g., Google Ads, Meta Ads Manager, DV360).
• Strong analytical skills and ability to translate data into decisions.
• Experience working cross-functionally in a fast-paced environment.

Nice to Have

• Experience marketing streaming, media, or entertainment products.
• Knowledge of audience segmentation, A/B testing, and incrementality test.
• Familiarity with the FOX brand and its audience.

Qualifications

• Experience in digital acquisition marketing and paid media management.

Benefits & Perks

• Annual salary range of $114,000.00-185,000.00 depending on education, skills, and experience.
• Annual discretionary bonus.
• Benefits including medical, dental, and vision insurance.
• 401(k) plan.
• Paid time off and other benefits in accordance with applicable plan documents.