Senior Analyst, Advanced Analytics

About the Role

Key Responsibilities

• Build statistical models and analyses to provide insights into media planning and buying for clients.
• Constantly seek improvements in Horizon's existing data and analytics infrastructure.
• Collaborate with stakeholders to enhance current analytic processes and develop new capabilities that differentiate Horizon in the marketplace.
• Use automation and technology to increase efficiency and support scalability.
• Establish and maintain excellent working relationships with key functional areas, internal teams, and clients.
• Act as a liaison between the client, analytics team, data team, and internal brand and activation teams.
• Manage extensive brand team and client interactions on a day-to-day basis.

Requirements

• Ability to generate clear, concise, and comprehensive analyses that tell the story behind the data.
• An analytical mindset with the ability to communicate findings effectively.
• Excellent problem-solving skills and determination to resolve issues thoroughly.
• Detail-oriented with a strong commitment to follow-through.
• Independent worker with strong time management and organizational skills.
• Strong team player willing to collaborate and contribute.
• Experience working in fast-paced environments and managing multiple projects simultaneously.
• Exposure to large data sets ('big data') and analysis thereof.
• Strong data manipulation and visualization skills (Excel, SQL).
• Preferred experience with Tableau or Power BI.
• Preferred expertise in marketing response modeling such as MMM or MTA.
• Hands-on programming or scripting experience (R, Python).
• Bachelor's degree required; 1-2 years of industry experience preferred; Master's degree preferred.

Nice to Have

• Experience in the media or marketing field.
• Advanced statistical modeling experience (e.g., regression, predictive modeling, inferential statistics).
• Specific marketing response modeling expertise such as MMM or MTA.

Qualifications

• Bachelor's degree required, with 1-2 years of industry experience; Master's degree preferred.

Benefits & Perks

• Competitive salary range of $100,000 - $120,000.
• Discretionary bonus and a variety of benefits including health insurance, life and disability insurance.
• Retirement savings plans.
• Company paid holidays and unlimited paid time off (PTO).
• Mental health and wellness resources.
• Pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.