Senior Content Strategist Lead

About the Role

Key Responsibilities

• Oversee content marketing initiatives across enterprise-level campaigns to drive engagement and achieve strategic goals.
• Manage global homepage campaigns, landing page strategies, and marketing activation while ensuring exceptional user experiences and business alignment.
• Lead and develop a Content Strategist Community of Practice (COP) to foster innovation, share knowledge, and build best practices within the team.
• Advocate for continual improvement in digital assets, focusing on user-centric experiences and key performance indicators (KPIs).
• Utilize generative AI tools to craft personalized, optimized digital content and transform how digital experiences are created.
• Stay ahead of AI trends, testing and rolling out new capabilities to refine performance and explore emerging opportunities.
• Explore other areas of innovation that will improve marketing efficiencies and experiences including quicker time to market.
• Inspire, lead, and mentor a team of 4-5 marketing professionals, driving team success through guidance and collaboration.
• Partner with cross-functional teams to align and execute seamless, impactful marketing initiatives.
• Oversee multiple large-scale projects, ensuring timely delivery and alignment with overall objectives.
• Provide performance analytics to identify opportunities, overcome challenges, and drive data-backed decision-making.

Requirements

• Bachelor's degree, or equivalent work experience
• 10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results
• Proven experience in digital marketing, with expertise in homepage management, landing page strategy, and campaign activation
• Strong knowledge of generative AI tools and their application in marketing strategies
• Excellent project management skills and the ability to manage multiple priorities effectively
• Data-driven mindset with exceptional analytical skills
• Outstanding leadership abilities with experience mentoring and collaborating with cross-functional teams
• Excellent verbal, written, and presentation skills
• Strong decision-making and problem-solving skills

Nice to Have

• Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
• MBA or equivalent markers of high achievement
• Proficient computer navigation skills using a variety of software packages

Benefits & Perks

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year