Senior Content Strategist, Technology

Informa

Auburndale, FL

Full Time

Senior

14 days ago

Job Description

About the Role

As a Sr. Content Strategist (Technology), you are responsible for developing content strategy and overseeing content execution for Industry Dive's content marketing line of business - studioID. You manage and advance clients' content marketing programs and projects, primarily in areas related to cybersecurity, the CIO role, and related subjects. The role involves overseeing a range of services from written editorial work to strategy deliverables to webinars, serving as the primary success owner for assigned customers, and collaborating closely with the content director and program manager to enhance client partnerships. This position can report to offices in Washington, D.C., Portland, OR, Newton, MA, or New York City.

Key Responsibilities

Own the successful delivery of content services
Act as the designated point of contact for clients, responding to and managing client requests
Gain a deep understanding of who our clients are and their overall marketing goals
Orchestrate projects such as playbooks, promoted stories, webinars, surveys from inception to completion; serve as main strategic and project management lead
Pitch original content topics and manage editorial calendars
Oversee the editorial process within Welcome content marketing platform
Collaborate closely with fellow strategists, the program management team, and the content director to manage client expectations and resolve escalated client issues
Manage freelance writers and editors
Track client budgets and assess risk and opportunities
Lead marketing strategy workshops and quarterly business reviews; develop customer roadmaps; promote expansion of services
Deliver operational metrics and overall business results to assigned clients

Requirements

Extensive experience in content marketing
Creative and strategic thinker with a keen eye for process
Ability to manage multiple projects and prioritize effectively in a fast-paced environment
Strong client management skills and ability to respond to client requests
Experience overseeing editorial processes and managing freelance writers and editors
Ability to develop and execute content strategies and marketing plans
Excellent communication and collaboration skills
Results-driven and motivated by targets

Working at Informa

The role requires a creative, adaptable, and persistent individual who is a team player with a sense of humor, thrives in a fast-paced startup environment, and values honesty and truthfulness in business conduct.

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