Senior Director, Performance Media

Hearst Communications

New York, NY

Full Time

Director

10 days ago

Job Description

About the Role

Hearst Magazines is a global media company with a portfolio of more than 25 powerful brands in the U.S., including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, and Popular Mechanics. The company inspires, entertains, and builds new experiences for an engaged and growing audience across digital, video, social, and print platforms, reaching nearly 139 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, Hearst makes media and products that move people across all platforms. The organization is reinventing publishing for the 21st century with nearly 260 magazine editions and 200 websites worldwide.

Key Responsibilities

Lead teams to execute paid media programs for the advertising business, demonstrating expertise in paid media channels.
Work closely with Sales, Marketing, and Account Management teams to identify new revenue opportunities.
Build strategic relationships and optimize campaign packaging and performance for various client outcomes.
Oversee a team of media buyers involved in creating campaigns using self-serve tools such as Google Ads and Meta Business Manager.
Integrate analytics, marketing, and digital revenue operations to bring key moments to market.

Requirements

Proven experience as a leader in digital media or advertising, with the ability to inspire and manage teams.
Strong communication skills and highly organized with a passion for analytics.
Extremely detail-oriented and capable of managing multiple campaign outcomes.
Experience working with paid media channels such as Google Ads and Meta Business Manager.
Ability to work at the intersection of analytics, marketing, and revenue operations.