Senior Manager - Data Science, Digital Acquisition Analytics
American Express
Job Description
About the Role
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. The Analytics, Investments and Marketing Enablement (AIM) team - a part of Global Commercial Services Marketing (GCSM) - is the analytics engine that enables the Global Commercial business. The team is responsible for driving Commercial Customer acquisitions, engagement & retention by evolving our card & beyond-card products, targeting customers over online and offline channels through delivering world-class Analytics, Insights and Data Products. This Senior Manager role, based out of New York, would be a part of AIM team responsible for US Commercial Customer Spend Engagement and Retention Analytics and Data Sciences, in close partnerships with a diverse set of stakeholders in the US. The incumbent would work on a team with presence in NY and Gurgaon (India). This specific Senior Manager role would be a part of the 'Paid Search Digital Acquisition Analytics' team within AIM - responsible for driving analytics for Project Flywheel.
Key Responsibilities
- Creating world class analytical solutions and developing cutting edge, future-proof Identity & Personalization capabilities powered by Data, Dynamic Intelligence.
- Delivering innovative targeting solutions in collaboration with stakeholders across Global Commercial Services, Enterprise Digital and Data Solutions group & with External Mar Tech Partners.
- Optimizing performance and driving efficient growth through developing Personalized acquisition incentive strategy for the launch of Dynamic application capability where acquisition incentives for a small business credit card application are revealed during the card application journey instead of upfront offering.
- Conducting analytics to devise targeting strategy for Employee Card offerings to small business credit card holders when they visit AXP web assets.
- Pulling and analyzing data to develop actionable data-driven insights through a deep understanding of the commercial business.
- Developing and fostering cross functional relationships with partners across American Express to ensure project prioritization and implementation.
Requirements
- Bachelor's Degree in a quantitative field (e.g., Finance, Engineering, Physics, Mathematics, Computer Science or Economics).
- 2+ years of experience with PySpark/Python/SQL/SAS.
- Strong analytical and conceptual thinking skills to solve unstructured and complex business problems and articulate key findings to senior leaders/stakeholders to influence business decision making.
- Strong understanding of the digital eco-system as it relates to digital analytics, related tools & technology like Clickstream logs, Data management platforms, Real-time recommender systems.
- Ability to work within cross-functional teams to connect the dots and bring new innovations to life.
- Excellent communication and interpersonal skills.
Nice to Have
- 2+ years of digital analytics experience and familiarity with paid marketing channels, digital marketing technology.
- Demonstrated ability to work independently and across a matrix organization partnering with cross-functional teams and external vendors to deliver solutions at top speed.
Qualifications
- Bachelor's Degree in a quantitative field (e.g., Finance, Engineering, Physics, Mathematics, Computer Science or Economics).
Benefits & Perks
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Working at American Express
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. We back our colleagues with the support they need to thrive, professionally and personally. We have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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About American Express
Website
americanexpress.com
Location
New York, NY
Industry
Financial Transactions Processing, Reserve, and Clearinghouse Activities
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