Senior Manager, Paid Media (Brand)

About the Role

Key Responsibilities

• Grow positive affinity for WSJ, ultimately leading to subscriber acquisition.
• Partner with external media agencies to develop cross-channel campaigns that drive Upper and Mid Funnel KPIs (favorability and consideration).
• Ensure media budgets are delivering against goals and reaching relevant audiences, including re-evaluating the media mix when business goals are not being met.
• Develop media, targeting and audience strategies to drive impact; influence creative briefs in partnership with Brand and Content.
• Optimize media strategies to improve performance and ensure the KPI goals are met.
• Manage a $5M+ annual media budget to increase audience reach and maximize qualified traffic volume to the brands.
• Be hands on in-platform - QA'ing campaign builds, optimizing targeting strategy, and monitoring performance.
• Find ways to use media, creative and content to deepen our relationship with our audiences, to drive traffic, grow our digital channel footprint, and leverage all organic marketing efforts to reach users in meaningful and engaging ways.
• Actively report, track and optimize performance of paid media campaigns.
• Make recommendations and provide updates to the Marketing Team.
• Work closely with platforms (e.g., Meta) and vendors (e.g., agencies) to identify opportunities to build awareness and consideration for Barron's, MarketWatch, and WSJ+.
• Stay ahead of industry trends, platform updates, and emerging technologies to keep media strategies at the forefront.

Requirements

• 10+ years experience in paid media, 4+ years in brand media.
• Proven experience identifying meaningful, actionable insights within successful social media campaigns.
• Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.
• Self-starter with a proactive mindset, capable of building relationships across teams to achieve success.
• Exceptional analytical skills with the ability to interpret complex data and translate insights into strategies.
• Detail-oriented, highly organized, and comfortable managing multiple priorities in a fast-paced environment.
• A bachelor's degree in marketing or business administration is preferred.

Nice to Have

• Experience with developing and reporting on metrics and KPIs for business goals.
• Experience working with platforms like Meta and vendors such as media agencies.

Qualifications

• A bachelor's degree in marketing or business administration (preferred)

Benefits & Perks

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program