Senior Manager, Visual Identity & Digital Design Strategy

About the Role

Key Responsibilities

• Proactively identify opportunities to evolve Amex brand elements while balancing enterprise and business unit priorities to optimize the end user experience.
• Collaborate directly with a cross-functional team of stakeholders, including creative and brand strategists, business unit partners, in-house creative teams, and external agency partners to develop and refine brand principles and guidance, ensuring connectivity and consistency across the enterprise brand experience.
• Partner directly with digital Design System and product teams to ensure brand VI is represented effectively in the digital ecosystem.
• Solicit feedback on gaps in visual identity across digital channels from senior designers and design leadership to ensure evolution is grounded in real-world use.
• Own and evolve key elements of digital brand VI such as iconography, illustration, and motion principles.
• Identify when external expertise is required and oversee engagement with agencies accordingly.
• Present strategic design vision to leadership stakeholders across marketing, product, and design to gain alignment for VI evolution.
• Deliver tools and documentation to ensure easy adoption and use by designers and content creators across the enterprise.
• Own communication strategy of digital VI to ensure adoption and clarity around updates and timelines.

Requirements

• Case studies or portfolio demonstrating a track record of delivering best-in-class brand design systems across digital channels.
• 5-7 years of experience in digital experience design, graphic design, digital design strategy, branding, or similar disciplines, with agency and/or corporate experience preferred.
• Proven ability to lead digital design strategy initiatives and deliver design systems including logos, typography, color, illustration, animation, photography, etc.
• Strong knowledge of evolving UX and UI design principles and branding system best practices.
• Ability to clearly communicate design strategies and solutions to stakeholders with varying levels of brand, design, and digital knowledge.
• Experience managing multiple complex workstreams with internal and external creative teams.
• Adept at writing and reviewing creative briefs, developing statements of work, and managing projects within budget and timelines.
• Ability to define and track KPIs to measure impact and identify improvement opportunities.
• Passionate, curious, and knowledgeable about branding, art, design, and digital creative.

Nice to Have

• Experience bringing brands to life in digital ecosystems.
• Experience with digital experience design, branding, or related disciplines.

Qualifications

• Experience in digital experience design, graphic design, branding, or similar disciplines
• Portfolio demonstrating successful digital brand design systems

Benefits & Perks

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements
• 20+ weeks paid parental leave for all parents
• Free access to global on-site wellness centers (location-dependent)
• Free and confidential counseling support through Healthy Minds program
• Career development and training opportunities