Senior Performance Media Strategist

About the Role

Key Responsibilities

• Lead the strategy, execution, and optimization of paid social campaigns across platforms such as Meta, TikTok, LinkedIn, and emerging channels, with secondary support for paid search initiatives.
• Develop advanced audience targeting, segmentation, and creative testing strategies to maximize impact in social environments.
• Leverage platform data and cross-channel insights to proactively recommend optimizations that go beyond the initial campaign scope.
• Conduct competitive analysis, social trend forecasting, and platform research to identify new opportunities for growth.
• Implement and refine A/B and multivariate testing for ad creatives, audience mixes, landing pages, and bidding strategies.
• Continuously monitor and adjust campaigns to improve performance against key KPIs (CTR, ROAS, CPA, CVR, engagement, etc.).
• Analyze campaign performance, budget pacing, and audience insights using tools like Google Analytics and Looker Studio.
• Adjust bids, budgets, and targeting to maximize efficiency.
• Troubleshoot conversion tracking discrepancies and ensure accurate measurement.
• Stay ahead of platform updates and industry trends to ensure best-in-class execution.
• Regularly audit accounts to identify efficiency opportunities and strategic growth areas.
• Work closely with cross-functional teams to ensure seamless campaign execution and provide data-backed recommendations.
• Develop client-facing presentations and reports, clearly communicating insights and optimizations.
• Serve as a mentor and resource for junior team members, guiding them on best practices.
• Lead training sessions and produce thought leadership content quarterly.
• Stay ahead of industry trends, platform updates, and emerging technologies, sharing insights internally and with clients.
• Provide mentorship and guidance to new team members, fostering their development.

Requirements

• 3-6 years of experience in performance marketing, with a strong focus on paid social strategy and execution.
• Working knowledge of paid search is also expected.
• Advanced expertise in Meta Ads Manager, TikTok Ads, LinkedIn Ads, and other emerging social platforms.
• Proficiency in Google Ads and Microsoft Ads.
• Demonstrated ability to manage large-scale paid social budgets and multi-platform campaigns that drive measurable business outcomes.
• Proficiency in industry-standard tools such as Google Tag Manager, social listening tools, SEMRush, and Google Marketing Platform.
• Strong analytical skills with hands-on experience using Google Analytics, Looker Studio, and native platform reporting.
• Ability to translate complex social campaign data into clear, actionable insights and client-ready narratives.
• Proven experience presenting strategy, performance, and recommendations to clients and senior stakeholders.
• Strong communication and interpersonal skills for effective collaboration with teams and clients.

Nice to Have

• Meta Blueprint certification.
• Google Ads certification.
• Relevant experience in advertising, marketing, communications, or related fields.

Benefits & Perks

• The chance to be a part of a growing company and the next success story.
• Opportunities for career development.
• Recognition programs.
• Employee referral bonus.
• Hybrid work options; 3 days in the office, 2 days working from home.
• Fun and collaborative work environment.
• Casual dress code.
• Insurance coverage (medical, dental, vision, life, and disability).
• 401(k) retirement plan with employer 3% match.
• Work/life benefits, including mental health and wellbeing support.
• Robust Paid Time Off program, increasing with years of employment.
• Paid holidays, including agency closing Christmas Eve through New Year's Day.
• Maternity, Paternity, and Adoption Paid Time Off, plus Voluntary Paid Leave Bank.